Mleiha National Park, a cornerstone of Sharjah’s commitment to preserving its rich historical and ecological heritage, has announced the launch of their ‘Come Closer’ campaign — an invitation to connect deeply with nature, culture, adventure, and history. This new initiative underscores the park’s mission to offer an immersive experience, transporting visitors through over 200,000 years of human existence and natural wonder.  The 34.2 sq km park was established under the Emiri Decree by His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, to protect and preserve this important region. Developed and managed by Sharjah Investment and Development Authority (Shurooq), they have now announced the completion of their fencing project encompassing the boundary in collaboration with the Directorate of Public Works (DPW). H.E Ahmed Obaid Al Qaseer, CEO of Shurooq: Mleiha National Park: A world-class destination offering a holistic tourist experience. Commenting on the announcement of this campaign, H.E Ahmed Obaid Al Qaseer, CEO of Shurooq, stated: “The launch of our ‘Come Closer’ campaign and the completion of the Mleiha National Park fencing project marks a major milestone in our ongoing commitment to preserve and showcase Sharjah’s rich cultural and natural heritage.”  “This experiential destination, made possible through the visionary leadership of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, and the passionate guidance of Sheikha Bodour bint Sultan Al Qasimi, Chairperson of Shurooq, exemplifies our dedication to developing world-class destinations, offering a holistic tourist experience where visitors can explore history, culture, and nature all in one place. The Mleiha National Park stands as a pillar to Sharjah’s commitment to sustainable tourism and conservation, inviting visitors to forge deeper connections with our past while inspiring future generations to cherish and protect our shared heritage,” the CEO added. The campaign has been launched under 5 distinct themes that show the diverse and exciting experiences visitors can enjoy when visiting this historic wonder, namely, ‘Come Closer to History’, ‘Come Closer to Nature’, ‘Come Closer to the Stars’, ‘Come Closer to Culture’, and ‘Come Closer to Adventure’. These curated themes effectively highlight the park’s unique ability to weave together heritage, conservation, and excitement in one extraordinary destination. Come Closer to HistoryAs an integral part of human history that spans over 200,000 years, Mleiha National Park serves as a gateway to the past, where ancient artefacts and stories of the region’s first settlers are brought to life. With the renowned Mleiha National Park Archaeological Centre, which forms the educational heart of the park, welcomes visitors to embark on a journey of discovery, from prehistoric tools to exhibits about the iconic Bronze Age tombs of Umm an-Nar. Visitors can walk in their footsteps, learn about the early hominids who first ventured outside Africa for the first time, and experience the echoes of ancient traders and civilizations, through the relics they left behind. The centre also provides a perfect setting for relaxation, refreshments within its cafe and restaurant, and a venue for bespoke conferences and events. For a deeper exploration of the history the park is renowned for, visitors can join the ArchaeoMOG tours to Fossil Rock or embark on the Jebel Buhais Tour, where historic landscapes will be uncovered, and witness the Iron Age forts and fossils that stand as a testament to millennia gone by. Each discovery at Mleiha is a reminder of our shared human journey, a story preserved in the sands of time. Come Closer to Nature Mleiha boasts a unique and special landscape with diverse topography, featuring rolling Barchan sand dunes, alluvial gravel plains, and limestone outcrops — all within just a few kilometers of each other. This unique terrain allows specialist plants and animals to inhabit and thrive in their respective eco-habitats. As a sanctuary for diverse flora and fauna, the park showcases the desert’s unique ecosystem where rare plants like the Arabian primrose and resilient Ghaf tree thrive alongside wildlife such as the Arabian red fox, desert gazelles, and the sandfish skink. These species demonstrate incredible adaptations to the region’s terrain and climate, creating a living testament to nature’s extraordinary resilience. Come Closer to the starsMleiha’s remote desert location also offers an unparalleled astrological advantage, and with near-zero light pollution, the park transforms into a celestial haven, perfect for stargazing and astronomical observations. Visitors can partake in guided stargazing tours, where the same constellations that once guided ancient wayfarers now dazzle the night sky. The park’s Mleiha Glamping experience also invites guests to marvel at the cosmos from luxurious tents nestled in the desert. Under the timeless canopy of stars, the night comes alive with campfire stories, BBQ dinners, and a connection to the universe that is as humbling as it is awe-inspiring. Come Closer to CultureMleiha National Park is a bridge to Sharjah’s rich cultural legacy, and the park’s dedication to community involvement ensures that local traditions and stories are celebrated and preserved. Plans to introduce a Majlis within the park will facilitate meaningful exchanges between visitors and the local community, fostering an appreciation for the cultural heritage of Mleiha. Visitors can also immerse themselves in the traditional Arabian experience at the Sunset Lounges, where refreshments, BBQs, and stunning desert views provide a serene setting to unwind. The hospitality offerings, including the Moon Retreat and Al Faya Retreat, part of the renowned ‘Sharjah Collection’, developed and managed by Shurooq, blend luxury with cultural authenticity, allowing guests to connect with Sharjah’s spirit while respecting the environment. Come Closer to AdventureFor thrill-seekers, Mleiha National Park is a playground of unparalleled adventure, and the Mleiha Landscapes Tour offers breathtaking 4x4 drives and buggy rides through rugged terrains, while Sand Surfing experiences provide the thrill of conquering towering dunes. Adventurers can also take to the skies with Sky Adventures paragliders; the first official licensed paragliding center in the UAE; offering a hawk’s-eye view of the desert’s expanse. The park’s Core Conservation Zone in partnership with the Environment and Protected Areas Authority (EPAA), ensures that even the most exhilarating activities are carried out with ecological integrity, and guided hikes through fossil-strewn landscapes allow visitors to traverse ancient seabeds, now standing as monuments to Earth’s dynamic history. Horseback riding and self-drive buggy tours also provide intimate and exciting ways to connect with the desert’s timeless beauty.

In a fusion of tradition and modernity, Sharjah has become the subject of a captivating music video and song titled “House of Wisdom” from the Kuwaiti hip-hop duo ‘Sons of Yusuf’; produced in collaboration with the Sharjah Investment and Development Authority (Shurooq). The official release of the music video took place at the House of Wisdom, in the presence of Sheikha Bodour bint Sultan Al Qasimi, Chairperson of (Shurooq), alongside other esteemed dignitaries, cultural leaders, and media personalities. The occasion was also marked by a live performance of the song by Sons of Yusuf, adding an electrifying atmosphere to the launch. This collaboration between (Shurooq) and Sons of Yusuf highlights Sharjah’s commitment to preserving and promoting its rich cultural heritage while embracing contemporary art forms, and also showcases the renowned intellectual hub as a symbol of knowledge, innovation, and cultural exchange in the region. A powerful narrative of ancient wisdom and modern expressionThe House of Wisdom, a reimagined library for the 21st century, stands as an example regarding Sharjah’s dedication to education and creativity. By choosing this architectural marvel as the centrepiece of the music video, (Shurooq) and Sons of Yusuf have created a powerful narrative that bridges the gap between culture, music, and modern expression. A number of other iconic (Shurooq) destinations were also featured in the music video including The Chedi Al Bait, Sharjah, Heart of Sharjah, Al Noor Island, Mleiha National Park, as well as other picturesque settings within the emirate. A blend of Arabic culture and Western hip-hop influencesSons of Yusuf consists of brothers Ya’koob and Abdul Rahman Al Refaie, who have been instrumental in developing the hip-hop scene within the region since forming the group in 2011. Known for their unique blend of Arabic culture and Western hip-hop influences, the brothers have gained regional and international recognition through viral hits like their remix of Wiz Khalifa’s “We Dem Boyz” and their acclaimed track “One Time,” whose music video has gained over 1.5 million views.  Their musical approach goes beyond entertainment, aiming to showcase the rich cultural heritage of the Arab world, with their debut album “Shaykh the World”; featuring Jay Electronica, Talib Kweli, and CyHi the Prynce; exploring historical narratives and celebrating the Islamic Golden Age. The Al Refaie brothers use their music to challenge stereotypes, promote cultural pride, and inspire youth, while also expanding their creative passions into fashion and music production through their record label, Astrolabe Records. Bringing together many creative talents, the song was produced by ‘Synthzeus’ (Essa Hashemi), and the video was directed and produced by local creative powerhouse ‘Both.’. The track also features a prolific intro read by acclaimed actor Faisal Al-Ameeri known for “Habib Al-Ardh”, “After the End” and “How I Got There”. The music video is expected to resonate with a wide audience, particularly the youth, and by presenting Sharjah’s cultural assets in a fresh, engaging format, it aligns perfectly with Shurooq’s mission to enhance Sharjah’s appeal as a cultural and tourism destination, while also enhancing the sense of pride and excitement among residents of the emirate.By capturing the essence of Sharjah’s cultural legacy through a creative lens, this project reaffirms the emirate’s position as a global hub for knowledge, creativity, and innovation. It is more than just a music video—it’s a call to celebrate the harmony between tradition and modernity, inspiring future generations to embrace their heritage with pride.

The Sharjah Investment and Development Authority (Shurooq) is showcasing its flagship eco-luxury and heritage destinations at the World Travel Market (WTM) 2024 in London, in a bid to reiterate its commitment to environmental preservation, cultural heritage and sustainable tourism practices. As part of its participation in the event, within the Sharjah pavilion led by the Sharjah Commerce and Tourism Development Authority (SCTDA), Shurooq is participating for the 19th consecutive year, joining over 320 exhibitors and 750 entities from across five continents, bringing nearly 4,000 tourism projects to the global event, which runs until November 7.Shurooq is highlighting two key projects within the Sharjah pavilion that reflect the emirate’s rich cultural heritage and diverse natural landscapes. Mleiha National Park, spanning 34 square kilometers, is both a site of archaeological and historical importance and an eco-luxury destination. The park is divided into three distinct zones: the Core Conservation Zone, focused on preserving the natural environment and supporting wildlife; the Ecotourism Zones, offering eco-stays, adventures, and educational activities; and the Hybrid Zone, which serves as a middle ground for conservation and sustainable tourism practices.Visitors can explore Sharjah’s historical landscape while enjoying luxury camping experiences and adventure activities. The park is integral to Shurooq’s vision of positioning Sharjah as a destination where history, culture, and natural beauty blend seamlessly.WTM attendees had the opportunity to form a deeper connection with Mleiha through the pages of Mleiha: Ancient Treasures of the UAE - a landmark publication launched recently by Shurooq in collaboration with Assouline Publishing. The luxurious and visually captivating coffee table book charts the region’s evolution, from early human settlement nearly 200,000 years ago to its prominence as a thriving centre of trade and innovation, highlighting Mleiha’s influence as a major urban hub in the Arabian Peninsula. Also featured as part of Shurooq’s showcase at WTM 2024 is Nomad, a retreat comprising 20 luxury trailers offering panoramic views of Kalba’s natural landscapes, set to be completed by Q2 2025. As a recent addition to the ‘Sharjah Collection’ managed by Shurooq, Nomad strengthens a hospitality portfolio rooted in heritage, nature, and sustainability. This project embodies Shurooq’s goal of developing exceptional, eco-conscious destinations that enhance Sharjah’s tourism offerings.Sustainable tourism: An investment in the futureCommenting on Shurooq’s participation, His Excellency Ahmed Obaid Al Qaseer, CEO of Shurooq, stated: “Sharjah has established itself as a leader in embedding sustainability at the heart of tourism development, prioritising responsible and conscious tourism across all its destinations. Our efforts have yielded tangible results, evidenced by a 15% rise in tourist numbers in 2023. This highlights the appeal of sustainable, culturally rich travel experiences. With the ecotourism market projected to reach USD 333 billion by 2027, sustainable tourism is emerging as a crucial driver of economic and social progress.”He continued, “Shurooq’s participation at WTM 2024 is a reflection of our long-term strategy for sustainable tourism—not only as a response to global trends but as a vital investment in Sharjah’s future. Our approach is integral to conserving natural resources and celebrating cultural diversity. Presenting our projects to global tourism leaders here in London reinforces Shurooq’s position as a model for tourism initiatives that balance economic growth with the preservation of environmental and historical heritage.”Another Sharjah Collection destination Shurooq is showcasing at WTM 2024 is the Moon Retreat. Nestled in the Mleiha Desert, the retreat blends adventure with high-end eco-hospitality through private domes and tents that offer stunning views and ensure complete privacy. Exclusive private pools add an element of refined relaxation, enhancing the experience with luxury and comfort amidst nature. The retreat prioritises renewable energy and offers guests an immersive stargazing experience, where experts share insights into the names and formations of stars and constellations, making for a truly captivating stay.Additionally, Shurooq is showcasing Najd Al Meqsar, another Sharjah Collection property nestled amidst the mountains and valleys of Khorfakkan. This over-a-century-old heritage village, meticulously restored, offers unique hospitality units that allow visitors to experience Sharjah’s ancient cultural landscape. Guests can explore rock carvings over 2,000 years old and enjoy panoramic views of Wadi Shee, combining heritage with refined luxury.

The Sharjah Investment and Development Authority (Shurooq) continues to elevate Sharjah’s appeal as a destination for adventure and leisure, with Khorfakkan Beach offering over 5 exciting water sports, local and international restaurants and cafes, indoor and outdoor playgrounds, modern sport courts including football courts, and much more. Whether it's a fun road trip or the perfect getaway for the upcoming winter season, Khorfakkan Beach is the ultimate destination for visitors of all ages.Known for its stunning backdrop of the Hajar Mountains, Khorfakkan Beach has become a must-visit destination for water sports enthusiasts and fitness lovers alike.Boasting a variety of water-based activities, the beach allows visitors to experience the thrill of kayaking, jet skiing, parasailing, and more on weekends, tapping into the global rise of water sports tourism, which has seen a 16.9% annual growth. Families can also enjoy boat rentals for scenic tours along the coast, while fitness lovers have access to modern volleyball and football courts, a jogging track, cycling track, and the World Padel Academy, catering to the rising popularity of this sport.Shurooq’s strategic development of Khorfakkan Beach ensures that it is not only a haven for thrill-seekers but also a family-friendly destination. With shaded picnic areas, playgrounds, and a picturesque Corniche, the beach combines adventure with serene relaxation. These offerings are part of Shurooq’s broader vision to enhance Sharjah’s tourism sector, which saw over 1.5 million hotel guests in 2023, cementing the emirate’s status as a leading hub for sustainable and recreational tourism​.

The Sharjah Investment and Development Authority (Shurooq), in partnership with The Lux Collective, announces the completion of 40% construction for LUX* Al Jabal Resort in Khorfakkan, and 25% of construction work for LUX* Al Bridi Resort in the central region of Al Dhaid, with a total AED 320 million investment. Both resorts are expected to be completed by the last quarter of 2025, marking a key milestone in the strategic partnership between Shurooq and The Lux Collective to enhance Sharjah’s position as a leading destination for luxury eco-tourism. LUX* Al Jabal Resort: Where the mountains meet the seaLUX* Al Jabal Resort is strategically positioned along the Gulf of Oman, in a prime location between Khorfakkan and Luluyah. This luxurious retreat features 45 upscale accommodations, ranging from one-bedroom to expansive two-bedroom units. The resort's innovative architectural design harmoniously blends local heritage with natural elements, offering a wealth of facilities and services, alongside diverse leisure activities. Emphasising sustainability alongside luxury experience, the resort incorporates eco-friendly materials, such as Finnish wood certified by the Programme for the Endorsement of Forest Certification (PEFC). Spanning an area of 260,000 square metres, the resort allows guests to enjoy recreational and beach activities while immersing in nature and local culture. LUX* Al Bridi Resort: A wildlife-inspired luxury destinationLUX* Al Bridi Resort is situated in the Al Dhaid region adjacent to Sharjah Safari, the largest safari park outside the African continent. This luxurious resort features 35 elegantly designed tented retreats, which include 21 one-bedroom, 8 two-bedroom, and 6 three-bedroom accommodations. Guests can immerse themselves in a unique blend of African and indigenous wildlife within a luxurious setting, complemented by a variety of outdoor activities and adventures. Set to become a premier eco-tourism destination in the region, it will enhance Al Bridi Nature Reserve, one of the most prominent eco-investments in the emirate, covering 784 hectares. Tourism as a Pillar of Sustainable DevelopmentCommenting on the latest progress of the two projects, HE Ahmed Obaid Al Qaseer, CEO of the Sharjah Investment and Development Authority (Shurooq), stated: “Both LUX* Al Jabal and LUX* Al Bridi resorts are welcomed additions to Shurooq’s hospitality portfolio, which includes 9 diverse projects, ranging from hotels to retreats, all offering authentic and extraordinary experiences to tourists and visitors from the UAE and beyond.” Al Qaseer further noted: “The inclusion of these two resorts strengthens Sharjah’s standing as a leading, sustainable global tourism destination, especially as the world becomes increasingly aware of the need to protect the environment and natural resources. Travellers today are seeking destinations that provide authentic and sustainable travel experiences. One of the key factors in the success of these projects is their unique geographic locations, which demand careful attention during construction to ensure the surrounding natural environment remains conserved. This underscores Shurooq’s commitment to developing eco-friendly tourism projects.” A Partnership in Purpose-Driven and Responsible HospitalityOlivier Chavy, CEO of The Lux Collective, said: “We are honoured to partner with Shurooq in advancing its sustainability-driven tourism strategy. As a purpose-led global hospitality leader, we are excited to expand our presence into the UAE, with the debut of our first two projects in Sharjah, an emirate rich in cultural heritage and innovation. At The Lux Collective, we make each moment matter and care about what truly matters through curating immersive eco-luxury experiences. By aligning with UN goals and international standards, we operate in a considered manner that is mindful of future generations, wherever we are planted. The future of the travel industry lies in responsible tourism that uplifts natural ecosystems, heritage and local communities — securing a sustainable future for all.” Supporting Sharjah’s Rapidly Growing Hospitality SectorShurooq noted that its resorts and projects play a vital role in boosting Sharjah’s fast-growing hospitality and tourism sector, which welcomed over 1.5 million guests in 2023, representing an 11% increase compared to the previous year. The authority confirmed that these projects align with its long-term plans to elevate Sharjah’s status as a premier destination for luxury and sustainable tourism. This is in line with the UAE’s national strategy, which aims to attract AED 450 billion in investments by 2031, with a particular focus on eco-tourism and the development of sustainable resorts that preserve the unique natural beauty and geography of their surrounding areas.

The Sharjah Investment and Development Authority (Shurooq) has officially commenced the fencing of the 34.2 sq km Mleiha National Park, in collaboration with the Directorate of Public Works (DPW). This project furthers Shurooq's ongoing efforts to protect and preserve the region's historical and ecological treasures. Set to be completed by Q4 2024, this initiative reinforces Mleiha’s role as a symbol of Sharjah’s dedication to conservation and sustainable development, while also providing significant cultural and economic benefits to the local community.Designated by Emiri Decree No. 16 of 2024, Mleiha National Park is a protective zone for one of the oldest archaeological sites in the UAE. The fencing works mark the start of a new chapter in the park’s development, and are aimed at securing Mleiha’s status as a UNESCO World Heritage nominee and ensuring its lasting significance for future generations.Ahmed Al Qaseer on safeguarding Mleiha's heritage for future generationsHE Ahmed Obaid Al Qaseer, CEO of the Sharjah Investment and Development Authority (Shurooq), emphasised the importance of striking a balance between conservation and community engagement, noting, “The Mleiha National Park is a living testament to the cultural and natural heritage that defines our region. By establishing protective measures such as fencing, we are ensuring that this incredible landscape remains safeguarded so that future generations of locals and visitors alike can enjoy it while respecting its historical importance.”He added, “This initiative is not meant to restrict access but to protect the archaeological and ecological wealth that Mleiha offers. It will allow the local community to continue benefiting from this site through sustainable tourism, educational programs, and new economic opportunities.”Reflecting on the broader significance, Al Qaseer remarked, “Mleiha is part of the story of this land, and this fencing initiative ensures that its history and beauty will remain intact for future generations to experience, study, and cherish.”A three-zone park for conservation, education, and adventureThe Mleiha National Park will be structured into three distinct zones to offer diverse experiences while maintaining the delicate balance between preservation and exploration. The Core Conservation Zone will prioritise the protection of natural habitats and wildlife, while the Ecotourism Zones will feature eco-friendly stays, educational programs, and adventurous activities. The Hybrid Zone will serve as a middle ground, allowing for sustainable tourism that complements conservation efforts.The park will also become a hub for scientific research and educational initiatives, ensuring that the local community is actively involved in preserving the area's legacy. Mleiha has long held deep cultural significance for Sharjah and the UAE, being home to some of the most important archaeological discoveries in the region. The fencing of the park is one of the many steps Shurooq is taking to protect this heritage while creating sustainable opportunities for growth in tourism and education.Mleiha National Park FacilitiesThe Mleiha National Park is set to offer a range of exceptional facilities that highlight its unique blend of history, luxury, and adventure. At the heart of the park lies the Mleiha Archaeological Centre, an iconic attraction housing artifacts that date back thousands of years, providing visitors with a rich educational experience and a window into the region's ancient past. The Centre stands as a focal point for scientific research and historical exploration, making Mleiha a vital hub for understanding the UAE’s cultural legacy.In addition to its archaeological significance, the park offers luxurious camping areas and adventure-driven activities, with 'Sky Adventures' allowing visitors to witness the stunning desert landscape from above. These experiences aim to connect visitors with the natural beauty of Mleiha in a way that balances excitement with environmental preservation.Furthermore, Mleiha’s facilities are designed to foster meaningful interactions between visitors, professionals, and local communities, thereby enhancing both the cultural and economic potential of the region. Under the 'Sharjah Collection' umbrella, hospitality offerings such as 'Al Faya Retreat' and 'Moon Retreat' promise a seamless blend of luxury and nature, providing visitors with a world-class stay amidst the tranquil desert surroundings.

Masrah Al Qasba, a premier family destination at Al Qasba, developed by the Sharjah Investment and Development Authority (Shurooq), is set to offer an exciting season of family entertainment. This lineup promises to attract audiences of all ages with a series of shows that blend humor, wonder, and heartwarming stories. In addition to these spectacular performances, Al Qasba is a vibrant family destination offering a wide range of summer activities and workshops for youngsters until the end of September. The destination is also home to a variety of restaurants and cafes, where families can enjoy diverse culinary experiences. With dedicated kids' play areas and beautiful surroundings, Al Qasba provides the perfect setting for a fun and relaxing day out for the entire family. Back to School Silly ShowThe season begins with the Back to School Silly Show, featuring the ever-popular Magic Phil and Princess Storytime. Scheduled for Saturday, August 31st at 7:30 PM, and Sunday, September 1st at 2 PM, this show celebrates the end of summer with a delightful mix of comedy and enchanting tales.   Alice in WonderlandFollowing this, Masrah Al Qasba will present a new adaptation of the classic tale Alice in Wonderland from Friday, October 4th to Sunday, October 6th. This production invites audiences to join Alice as she navigates a whimsical world filled with curious characters and surprising lessons.   Magic Phil’s Toyland ExpressOn Saturday, November 23rd, Magic Phil will return to Masrah Al Qasba with Toyland Express. This heartwarming story of kindness and self-acceptance, complete with songs, puppets, and the signature Magic Phil silliness, promises to be a highlight of the joyful season.  The upcoming shows at Masrah Al Qasba offer a unique opportunity for families to enjoy high-quality entertainment in Sharjah. Each performance is designed to provide an unforgettable experience filled with laughter, magic, and adventure. The ticket price starts from 50 Dirhams, for more details please contact +971 56 992 9778 or visit the website.

Sharjah Investment and Development Authority (Shurooq) continues its commitment to elevate the emirate's stature as a globally distinctive tourist destination by announcing the completion of expansions for two flagship projects under the Sharjah Collection: The Kingfisher Retreat and Al Badayer Retreat. These expansions are geared towards amplifying capacity and delivering unparalleled tourist experiences that seamlessly blend tradition with modernity, all while upholding principles of sustainability and environmental conservation.Kingfisher Retreat… 20 new accommodations nestled in a unique mangrove ecosystem   Since its opening, the Kingfisher Retreat has been a popular family resort nestled amidst mangroves on an island off the east coast of Sharjah. The new expansion sees the addition of 20 tents, bringing the total count to 40. The expansion includes 6 one-bedroom tents, 8 two-bedroom tents, 5 three-bedroom tents, and one four-bedroom tent, catering to discerning guests seeking luxury and sustainability in their stay.The new expansion features spacious areas tailored to meet guest needs, along with additional facilities such as a state-of-the-art health club and gym staffed with professional trainers, as well as dedicated spaces for children's entertainment.The island’s popularity amongst families draws from the fact that it has a working conservation centre, and is home to rare birds, gazelles, turtles and crabs. Several nature-inspired adventures can be crafted as per the desires of guests. From picturesque boat rides and kayaking to practising archery or going on nature walks to learn about the diverse local plant and wild species, the retreat is a haven of exploration. For those seeking pure relaxation, a dip in the property’s pool, bicycle rides and unwinding by the bonfire under the starlight sky are great options. Children can enjoy the excitement of the Great Kingfisher Treasure Hunt, and everyone has the opportunity to learn about the ecosystem at the Mangrove Center, where they can observe mangroves, birds, and marine life. Al Badayer Retreat … 15 new tents to immerse in Sharjah’s desert Renowned for its unique red dunes and awe-inspiring views, Al Badayer Retreat invites visitors on a journey into the traditional Emirati lifestyle. Set against the backdrop of the Al Badayer desert in Sharjah's central region, it caters to adventure enthusiasts and nature lovers alike, offering an environment steeped in authentic local heritage.With the addition of 15 new tents, the retreat now boasts a total of 25 luxury tents and 21 rooms, accommodating solo travellers, families, and groups of friends alike. The expansion includes 7 single tents, 5 two-bedroom tents, and 3 three-bedroom tents, all featuring luxurious design and comfort.This expansion reflects Shurooq's vision to offer diverse and distinctive tourist experiences that seamlessly integrate nature, culture and history. The architectural design of the project harmonises with the desert surroundings, elevating the luxury and sophistication of the five-star Al Badayer Retreat, while reflecting Arab and Emirati identity with modern and elegant touches.Committed to staying on the pulse of the global traveller market’s needsCommenting on the expansions, His Excellency Ahmed Obaid Al Qaseer, CEO of Shurooq, emphasised, “We prioritise ecotourism as a cornerstone of our strategy to develop the tourism sector in Sharjah and enhance its reputation as a globally diverse and unique destination. We meticulously monitor all our destinations to understand market needs and expectations, enabling us to continuously enhance our projects to the highest quality and sustainability standards. With a noticeable surge in demand for coastal and desert ecotourism experiences, catering to visitors of all ages seeking luxurious and comfortable stays while immersing in the culture and nature of the UAE."He further added, “Based on our analysis and visitor interests, we have expanded Al Badayer Retreat and Kingfisher Retreat, two of our most prominent luxury tourism projects, to accommodate more visitors and meet their evolving needs, providing an experience that seamlessly intertwines authenticity, heritage, modernity, and sustainability. These expansions, coupled with ongoing enhancements to our other projects, reiterate Sharjah's allure as an investment and tourist destination within the UAE and internationally, cementing its position as a leading destination in the region and beyond.”

Highlighting the significant decision to transform Mleiha desert into a national park that will showcase the historic treasures of the region from 200,000 years ago, Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the Sharjah Investment and Development Authority (Shurooq), has stated that the establishment of the Mleiha National Park reinforces Sharjah and Shurooq’s commitment to championing sustainability and preserving the UAE’s and the region’s rich historical heritage for generations to come.  Mleiha National Park will be the first of its kind protected area in the emirate of Sharjah that promotes the conservation of Sharjah’s natural history and preservation of its archaeological past. While grinding the general public access to experience its beauty and historical importance through sustainable tourism and ecotourism practices. The 34 Squared Kilometres desert in Sharjah’s central region, in parts of which archaeologists unearthed the earliest evidence of human occupation outside Africa, is being developed as a national park following Emiri Decree No. 16 of 2024 issued earlier this week by His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah.  “The future of regional and global economies hinges upon our commitment to bring sustainability practices to the front and centre of commercial activity across sectors”, Shurooq Chairperson opined, adding: “In the leisure and tourism industries, in particular, we need to continually look into ways to design projects that promote comprehensive sustainable development, not just GDP. Here in Sharjah, which is endowed with immense historical and natural wealth, we continually strive to boost its global status as a top destination for investment and tourism in the historical and cultural sectors”.    Boasting one of the region’s oldest historical and anthropological heritage, Mleiha is on the UNESCO World Heritage Site nominee list.  “We welcome the world to discover fascinating remnants of some of the earliest human settlements, from over 200,000 years ago, which were established here in the UAE. The Mleiha National Park is going to be a living and lasting testimony to the formative role and unparalleled significance of the UAE and the region to global civilisational history”, Sheikha Bodour further noted.  Construction underway; park’s fencing to be complete by Q3 2024  HE Ahmed Obaid Al Qaseer, CEO of Shurooq, participated in a call to Sharjah TV’s ‘Direct Line’ programme, and shared crucial information on the project’s vision and developmental goals. He said, “Mleiha National Park, which Shurooq is developing under the directives of Sheikha Bodour bint Sultan Al Qasimi, demonstrates Sharjah's commitment to protecting our national and historical treasures for UAE’s future generations. This project reflects our vision of supporting eco-tourism and enhancing the country’s leadership in heritage and green tourism."Al Qaseer highlighted that the park will introduce a wide-ranging programme of educational and recreational activities, as well as opportunities for scientific research. The destination will uphold the highest environmental, social and governance standards in delivering its guest experiences, he further affirmed sharing that these strategies are poised to boost the region’s appeal, open new market opportunities, and foster investment and growth. Sharing project updates, Al Qaseer noted that construction and development are underway and fencing of the park’s 34km premises will be complete by Q3 2024. The park will include three separate areas: the Core Conservation Zone, focused on preserving the natural environment and supporting wildlife; the Ecotourism Zones, offering eco-stays, adventures, and educational activities; and the Hybrid Zone, which serves as a middle ground for conservation and sustainable tourism practices. Conservation at heart The Decree stipulates that activities and actions that would prejudice the aesthetic value of the park are prohibited, in general, and in particular, the following are prohibited: Hunting, transporting, or taking any organisms or organic materials; Damaging or destroying geological or geographic formations or areas that are considered shelter to animal or plant species or for their reproduction; Pollution of soil, water or air; Military manoeuvres and shooting training; and cutting or destroying trees or plants, or eroding the soil. It also prohibits leisure and entertainment activities or sports that may kill, harm, or negatively affect wildlife; Establishing buildings or facilities, constructing roads, operating vehicles or means of transportation, or carrying out any agricultural, industrial, or commercial activities in the park except with a permit from the competent authority in the emirate in accordance with the conditions, rules, and procedures determined by a decision of its president. According to the Decree, activities, actions, or works in the areas surrounding the park that affect its aesthetic value are not permissible except with a permit from the competent authority and without prejudice to any penalty stipulated in any other legislation. Anyone who violates these provisions shall be punished with the administrative penalties stipulated in the table attached to the Decree. The Mleiha National Park’s distinctive conservation plan, inspired by ongoing reasearch, underscores its commitment to responsible stewardship. Key highlights include an overarching conservation strategy, restoration of native plant life, wildlife reintroduction programmes, and comprehensive protection of geological formations. Shurooq has meticulously planned the phased reintroduction of wildlife and the regulation of tourism activities to ensure a robust balance between exploration and preservation. The destination’s existing assets - the Mleiha Archaeological Centre, Moon Retreat, Al Faya Retreat, Sky Adventures, Glamping Area, and Mleiha Camping Site will continue to be integral components of the national park to offer visitors and vacationers an authentic platform for discovery, exchange, and nurturing experiences. They will be merged with new natural, scientific and economic capabilities as part of Shurooq’s central objective to continue empowering local communities.  Set to be one of the region’s most prized archaeological assets upon completion, the Mleiha National Park will bestow new capabilities naturally, scientifically, and economically, becoming an authentic platform for discovery, exchange, and nurturing experiences. It will preserve and conserve the story of early humanity, archaeology, and Mleiha’s natural heritage for the world's future generations. The decision to enclose the Mleiha desert area within a fenced protective zone is driven by these ideals and the authority’s commitment to preserving historical sites and fostering unique and sustainable ecotourism. 

Detailed site visits to three upcoming project developments of the Sharjah Investment and Development Authority (Shurooq) have been led by Sheikha Bodour bint Sultan Al Qasimi, Chairperson of Shurooq, in Sharjah’s historic and naturally diverse eastern region of Khorfakkan. Sheikha Bodour was accompanied on her visit by H.E. Ahmed Obaid Al Qaseer, Chief Executive Officer of Shurooq, and several of the authority’s departmental directors.Currently in different phases of development, the projects, namely, Najd Al Meqsar Village, Khorfakkan Beach, and the LUX* Al Jabal Resort, have all been envisioned by Shurooq to offer a fresh boost to Sharjah and the region’s appeal as a destination for sustainable heritage, leisure, tourism, and hospitality.During the inspection of the Najd Al Meqsar Village project, it was noted that Phase 1 is nearing completion. A collaboration between the Authority for Initiatives Implementation (Mubadara) and Shurooq, the development includes seven heritage accommodation units that are built on the foundations of the village’s original, centuries-old architecture, and is fronted by a welcoming reception area, a 300-year-old fort, and a mosque. All Phase 1 developments will soon be open to day visitors and overnight lodgers to enjoy.Najd Al Meqsar is situated on a mountaintop near to Wadi Shie – one of the most significant ancient gathering centres in Khorfakkan, and the charming village offers scenic hiking trails, horseback riding routes, and nature walks. The Najd Al Meqsar project reflects Shurooq’s commitment to supporting Sharjah government’s vision of restoring and preserving the local environment and reviving the archaeological and historical sites for present and future generations to enjoy sustainably.Khorfakkan Beach phase 2 completed; LUX* Al Jabal Resort on the horizonAdditionally, Sheikha Bodour also witnessed the latest enhancements to Khorfakkan Beach. Phase 2 of the project has recently completed, adding 2.5 kilometres of beach to the 1 kilometre completed in Phase 1. The impressive and inclusive beach destination now spans an impressive 3.5 kilometres and is acclaimed for its diverse recreational offering. Home to an array of new attractions, including beachfront restaurants a fully equipped gym, and additional service facilities, this renovation enhances accessibility for all, transforming Khorfakkan Beach into a welcoming social space for gatherings, thereby reinforcing its status as a central hub for leisure and relaxation in Sharjah's eastern region.Further, Sheikha Bodour observed the latest developments at LUX* Al Jabal Resort. With its 45 cabins, the resort is an eco-friendly space that redefines luxury while honouring its natural surroundings. Nestled amidst the rugged beauty of Al Soueifa mountain, the resort’s unique accommodations, crafted from sustainable Finnish pine, offer guests a harmonious blend of comfort and environmental consciousness. With its panoramic views of the Arabian Sea and commitment to sustainable practices, LUX* Al Jabal Resort exemplifies Shurooq's vision of responsible tourism.Reflecting on Shurooq's dedication to cultural preservation and sustainable development, Sheikha Bodour stated: “With each project, Shurooq reaffirms its role as a catalyst for growth and development, enriching Sharjah’s tourism landscape and ensuring a sustainable future for generations to come. Our projects in the eastern region exemplifies our commitment to nurturing Sharjah’s authentic, centuries-old heritage and environment. By blending tradition with innovation, we aim to create exceptional visitor experiences that showcase our cultural richness, while also safeguarding our natural treasures for future generations to enjoy.” 

The Sharjah Investment and Development Authority (Shurooq) is showcasing its pioneering eco conscious strategies and sustainable projects that are changing travel, through its 18th consecutive participation at the World Travel Market (WTM) taking place in ExCel, London, from November 6-8.  As part of the emirate’s participation led by the Sharjah Commerce and Tourism Development Authority (SCTDA) at their Pavilion, number S6-200, located in Hall S6, Shurooq is leveraging its presence at the premier industry event to highlight its unwavering commitment to reinforcing Sharjah’s global image as a leading sustainable ecotourism provider in the Middle East and Asia.   At a time when sustainability is at the forefront of global concerns and with the UAE hosting COP 28, Shurooq is poised to make a significant impact at WTM 2023 by not only showcasing its eco-friendly projects but also emphasising its role as an educator and leader in the region’s sustainability movement.   Shurooq message to WTM 2023While Shurooq's primary focus is on providing sustainable and eco-tourism projects, it aims to inspire visitors and travellers to join the green movement. Shurooq's commitment to sustainability is not just a project feature; it's a way of life.   H.E. Ahmed Obaid Al Qaseer, CEO of Shurooq, stated, "The world is heading towards building a new economic system that respects resources and preserves the environment and climate by adapting and developing practices across all sectors in line with this direction."  Al Qaseer further added, "At Shurooq, we firmly believe in the potential of sustainable tourism to bring about positive change in the concept of development and growth. Our participation in the 'World Travel Market 2023' allows us to showcase eco-friendly tourist destinations, highlighting Sharjah as a leading destination in the UAE, the region, and the world for environmentally conscious travellers and socially responsible investors. Shurooq draws inspiration from the diverse natural landscapes of Sharjah, making it one of the richest emirates in terms of natural and environmental reserves in the UAE.” Emphasising that the global growth of ecotourism, reaching approximately $125 billion, is a testament to the sector's significance, and it is anticipated to reach around $333 billion by 2027.  Immersive adventures that care for the planetFrom luxury hospitality to world-class leisure destinations and cultural events that bring global communities together, Shurooq boasts a prestigious portfolio of developments that champion sustainability, and preserve Sharjah’s natural beauty and rich heritage for future generations.   Shurooq is showcasing its two exceptional destinations during WTM this year. The first, Mleiha Archaeological and Eco-tourism Project, is a treasure trove of the UAE’s indigenous desert landscape, with its vibrant flora and fauna, topography, and prehistoric civilisational remains from Palaeolithic to Islamic and modern ages. Combining experiences and educational elements together, it’s a true reflection of the remarkable innovation to conserve one of the most historically vital locations for the region. The second, Al Noor Island, is a peaceful escape in urban Sharjah's heart, boasting incredible biodiversity and eco-conscious practices that combine art, entertainment, and nature. Acting as a hub for environmental education, the Island passes the message of conservation and sustainability to its visitors.  Additionally, Shurooq is highlighting a selection of its hospitality developments at WTM 2023, namely, the LUX Al Jabal Resort and LUX AL Bridi Resort, which offer immersive experiences in nature; The Chedi Al Bait Hotel, Sharjah, and its exclusive extension, The Serai Wing, Bait Khalid bin Ibrahim which pay tribute to the UAE’s foundational history; and the Sharjah Collection, which includes a prestigious ensemble of luxury hospitality projects including Najd Al Meqsar, Nomad, Moon Retreat, Kingfisher Retreat, Al Badayer Retreat, and Al Faya Retreat.     From zero-plastic policy to energy efficient lighting and low pressure water supply to reduce wastage, sourcing food ingredients and other products from local businesses, encouraging guests to connect with nature, and more, all these Shurooq hospitality destinations are embedded in sustainability practices. Moreover, Shurooq employees on all these properties minimise paper printing and follow strict resource utilisation protocols, participate in annual tree planting initiatives, and more.   In addition to the focus on individual projects, Shurooq is presenting an overview of its significant efforts in driving economic growth and creating investment opportunities in eco-tourism projects and destinations. With an expansive portfolio of eco-tourism and strategically chosen geographical locations, Shurooq is at the forefront of the sustainability movement. Shurooq's approach to selecting project locations aligns with the latest trends in the ecotourism industry. 

Sharjah’s popular radio programme Al-Khat Al-Mubasher recently hosted a telephonic interview with HE Ahmed Obaid Al Qaseer, CEO of the Sharjah Investment and Development Authority (Shurooq), during which he unveiled the latest triumphs in the tourism, development, hospitality, and investment projects undertaken by the authority in Kalba.Al Qaseer provided a comprehensive overview of the 3 noteworthy projects, each a testament to Shurooq's dedication to realising the vision of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, the Ruler of Sharjah, in elevating the eastern region into a premier investment and tourism destination. These projects include Kalba Beach, Kingfisher Retreat, and Nomad.In discussions surrounding Kalba beach, the CEO of Shurooq underscored the project's commitment to preserving the natural ecosystem of Kalba at every stage of development. The project's construction processes will exclusively involve environmentally friendly materials, with work set to commence in the First quarter of 2024 and handed over in the third quarter of 2025. Spanning an impressive 9.5 km, the beach is situated in the eastern region of the Emirate of Sharjah.HE further highlighted the project’s aspiration to become a premier tourist destination in the eastern region, boasting an array of restaurants, cafes, kiosks, and a diverse range of service and entertainment facilities for beachgoers. Notably, a dedicated play area for children will also be featured. Kalba Beach is steadfast in adhering to the rigorous standards of the Blue Flag global programme, ensuring services meet stringent safety criteria.Moreover, Al Qaseer highlighted that the expansion works of the "Kingfisher Retreat" project will be concluded in the upcoming month, December 2023. The retreat serves as an entrance to environmental reserves and is situated approximately 30 metres from the beach in Kalba City. Twenty luxury tents have been added to the project, bringing the total number of luxury tents to 40. These tents have roofs consisting of three layers of heat-insulating material and are equipped with low-impact lighting to preserve the natural wildlife in the reserve.Al Qaseer stated, "Kingfisher Retreat is distinguished by naturally suitable crops for the Kalba region's environment. In collaboration with the Environment and Protected Areas Authority, 'Shurooq' determined the types of crops and their cultivation locations. The proximity of the retreat to the natural reserves provides an opportunity for visitors to explore the natural environment of the Eastern region. The retreat offers various activities such as kayaking and hiking. The reception tent has been expanded to provide high-quality services to visitors.” Concluding the interview, Al Qaseer revealed that Nomad will be fully handed over in the last quarter of 2024. The project comprises 20 trailers equipped with all amenities, designed to adapt to various weather conditions and terrains, whether smooth or rugged. Located near the Kalba reserve, the project aims to harmonise with the surrounding natural beauty. He said, "Ecotourism is a vast world that urges us to engage in comprehensive work and keep pace with the latest technological developments in environmentally friendly building materials for use. We aspire for Nomad to be a tourist product befitting the status of the Emirate of Sharjah, providing visitors with all the amenities of luxurious accommodation."Regarding future projects, the CEO of the Sharjah Investment and Development Authority (Shurooq) noted that the growing interest in destinations in the Eastern region propels the authority to diversify and develop its tourism, commercial, and cultural products in this area. He said, "We are currently working on adding a number of international and local stores to Kalba Waterfront, one of the prominent coastal projects in Sharjah. We also plan to launch other investment projects in various cities of the Emirate of Sharjah with the aim of enhancing the tourist, economic, and social attractiveness of all regions of the Emirate."

The Sharjah Investment and Development Authority (Shurooq), has unveiled a bold, forward-looking visual brand identity, which celebrates the authority’s slogan of Moving Forward. Guided by the traditions of the Emirate of Sharjah and driven by futuristic innovation, the new branding has introduced a fresh dynamism to the way Shurooq will communicate its diverse and rapidly expanding portfolio of developments in six key market sectors including hospitality, real estate, leisure, arts & culture, and others.  An inspiring 360 degree media campaign designed by the authority announced the new brand identity for Shurooq. Titled ‘Together we thrive’, the campaign reinforces the importance Shurooq places on collaboration and inclusivity as it creates ‘exceptional experiences’, a ‘sustainable future’, through ‘purposeful investments’ that will ‘enrich Sharjah’s culture’.  In its 14 years of its existence, the authority has designed and delivered inspiring projects, which have not only put Sharjah on the map for businesses, investors, residents, travellers, entrepreneurs and working professionals interested in the UAE and the region, but have also set the benchmark for progress that celebrate cultural heritage and champion environmental sustainability. Shurooq’s new signature brand colours, yellow and dark grey, are an ode to Sharjah’s namesake - the rising sun, as it continues to advance the emirate towards a brighter future for all, in line with its vision of Transforming our people and economy, and inspiring blueprints for soulful progress and prosperity.  New brand visuals: A tribute to different shades of Sharjah’s stunning landscapesThe visual identity elements for Shurooq’s new brand logo are inspired by Sharjah’s geographic waterways, reflected in an abstracted Arabic “sh”(ش)” letter and the English “S”, symbolising a beacon for investment, transformation, innovation, partnership and the future of Sharjah. With bold typography that reflects the confidence of the authority and its solid foundations, as well as an expansive colour palette characterised by fresh and lively primaries and secondaries, the new Shurooq hues celebrate the emirate’s diverse and thriving natural landscapes.  Setting the roadmap for delivering positive impact Since its inception, Shurooq has put human capital at the heart of its ambitions. Always emphasising that “together, we can do great things”, the entity  has witnessed  strong growth in its workforce, starting with 92 employees in 2009 and expanding to 675 talented individuals today. The authority will continue investing in talents and offer them stimulating environments that enable them to realise their true potential; will look into ways to cultivate mutually beneficial ties with strategic partners; will put in place innovation-driven processes that strive for perfection balanced with pragmatism; continue to create places where people will feel a deep sense of belongingness; and strike a perfect balance between profit- and value-creation for stakeholders.  Shurooq has also made conscious consistent investments in key market sectors of Culture & Tourism, Mobility & Logistics, Health & Wellbeing, Agri-food Technology, GreenTech, Human Capital & Innovation, Advanced Manufacturing, to advance Sharjah’s vision of sustainable development. The entity will continue to look into new ways of investing in these sectors and forge new partnerships to carry on with delivering positive impact. A brand identity that makes Shurooq more accessible to its stakeholders As part of the rebranding, Shurooq has divided its core businesses into six key verticals, namely, hospitality with marquee projects like Sharjah Collection by Mysk; real estate, with a first-of-its-kind development like Sharjah Sustainability City; malls & leisure with project like Kalba Waterfront Mall; investments & partnerships like the one with Sharjah Transport Solutions, amongst others; arts & culture with a project like the House of Wisdom; and finally, investment promotion with its initiative ‘Invest in Sharjah. These industry verticals will be the authority’s key focus areas going forward, enabling the entity to collaborate with their stakeholders to continue building on its expansive portfolio of world-class projects, which have raised Sharjah’s profile as one of the most livable cities in the world and a top FDI destination in the region.    In recent years, Shurooq has streamlined its offerings to create new opportunities for business and investment in emerging, future-forward sectors. This represents a strategic shift towards enhancing Sharjah's competitive advantage and unlocking its full potential. Through this realignment, Shurooq is deepening its commitment to making a positive impact on the community and driving economic growth in the emirate. With these transformations, Shurooq continues on its mission to be responsive, collaborative and dynamic to increase the elasticity of the brand across multiple communication channels and be more vibrant in the digital space. Shurooq CEO: What truly sets us apart is our deep-rooted commitment to the emirate we operate in Commenting on the unveiling of the visual brand identity, HE Ahmed Obaid Al Qaseer, CEO of Shurooq, emphasised the influential leadership of His Highness Sheikh Dr. Sultan bin Mohammed AlQasimi, Supreme Council Member and Ruler of Sharjah, and the guidance of Her Excellency Sheikha Bodour bint Sultan Al Qasimi, Chairperson of Shurooq, as the driving force behind the organisation's success.  Adding to this the CEO stated, “In line with our organisational philosophy of Our ability to envision, elevate, and orchestrate, Shurooq is always searching for exceptional ideas that can be transformed into world-class developments. What truly sets us apart is our deep-rooted commitment to the emirate we operate in. The organisation is dedicated to making a positive impact on Sharjah, its people, and its partners, and Shurooq's new visual brand identity reaffirms these values.” “Guided by our boundless aspirations, we will continue to adopt and customise fast-changing technologies. We are enthusiastic about venturing into the future, knowing that we are well-equipped to keep creating environments where people will feel a sense of belonging and where we will be able to deliver lasting value to our stakeholders. The year ahead is full of fresh and strategic developments, and our new visual identity sets the tone for the new and dynamic ways in which we will communicate our purpose and vision to our global audience," H.E. Ahmed Obaid Al Qaseer concluded.

The Sharjah Investment and Development Authority (Shurooq) has announced that construction work on the Kalba Waterfront in Sharjah’s Eastern Region, the largest retail and first inclusive waterfront destination in Kalba is 100% complete in construction, while the units are in the last stages of finalising their interiors. Developed by ‘Eagle Hills Sharjah Development, a joint venture between Shurooq and Eagle Hills, the waterfront destination with integrated services is scheduled to welcome visitors in Q4 2022.A few investment opportunities are still available in the AED 119 million project which has seen high investor demand owing to its status as a premiere tourism and retail destination in the Eastern Region. Shurooq's latest world-class development extending over 183,000 sqm, introduces new family-friendly concepts in retail and entertainment sector, and provides a distinctive touristic experience. H.E. Ahmed Obaid Al Qaseer, Acting CEO of Shurooq, revealed details of the project during (Al Khat Al Mubasher Program) on Wednesday, 31st August. He highlighted that Kalba Waterfront, is set in one of the most beautiful and tranquil areas in the country, that overlooks a serene lagoon lined by mangroves, the go-to destination for nature lovers. Al Qaseer remarked that the contemporary architectural design project offers a convenient and compelling shopping experience that caters to all guests and residents. He also noted that the project will feature 80 units, a variety of indoor and outdoor dining outlets, as well as an expansive promenade that lines the lagoon.Shurooq’s Acting CEO stated that “the project comprises a 1,600 sqm play area that caters to the interests of visitors of all age groups, and features a trampoline, skating tracks, and free-fall platform. Extreme adventure enthusiasts will have a unique experience testing their skills at rope walking, wall climbing, simulators, video games, and much more.”

The Sharjah Development and Investment Authority (Shurooq) has taken the emirate’s real estate profile up a notch with a major announcement at the ongoing Sharjah Real Estate Exhibition (ACRES 2023)  - Ajwan, a luxurious residential project that promises nature-inspired high-end living on the water’s edge, and includes the first-of-its-kind waterpark in the eastern region, opening a unique window of investment opportunities in  Khorfakkan.Ajwan - Khorfakkan ResidenceInspired by the distinctive topographical setting of Khorfakkan, nestled between the Khorfakkan mountain and the pristine Gulf of Oman, Ajwan - Khorfakkan Residence is a visionary project envisioned by Shurooq. It aims to cultivate a thriving environment for families, communities, commerce, and tourism in this charming and naturally diverse coastal town.The development has been named ‘Ajwan’, which is the plural form of the Arabic word “جون” “Jawn”, which describes a small bay or a body of water to draw a metaphorical relationship to the distinctive location project whose site is located on an 65,269 sqm plot of reclaimed earth by the shore surrounded by a port, a beach and mountainous landscape, and integrates the luxurious housing and amazing facilities including waterpark promising thrilling adventures with its slides and water sports, swimming pools, access to open beach, and amenities accessible to the public.The development comprises six residential buildings featuring a remarkable array of 184 residences, ranging from spacious 2, 3 and 4-bedroom apartments to indulgent 3-bedroom and 4-bedroom duplex residences. The Saleable area of these units’ ranges from 124 sqm to 417 sqm.The unique landscape-style of the residential architecture preceded by terraces on each level sit above a state-of-the-art podium and a sprawling retail space in such a way that maximum, panoramic views can be enjoyed by the residents. The design is inspired by the fluidity and forms of the coastal conditions including landform and sea.A digital simulation showcasing the entire development was prominently featured at the Shurooq stand during ACRES 2023, captivating exhibition visitors by bringing the project's spaces, facilities, and offerings to life. This interactive corner provided visitors with comprehensive insights into apartment layouts, sizes, and the amenities available in each apartment type.On the first floor level, the podium presents a diverse range of amenities and activities suitable for all ages. From the lap pool and kids pool to play areas, the podium offers an appealing living space with captivating water views.Situated within a secure gated community, the residence enjoys close proximity to Khorfakkan beach, a mere 5-minute drive from the town's iconic amphitheatre and waterfalls. Additionally, it is conveniently located just three minutes away from the renowned Al Rabi hiking trail and approximately an hour's drive from Sharjah International Airport.Shurooq CEO: Participation boosts market confidence in our timely project deliveries and handoversHE Ahmed Obaid Al Qaseer, CEO of Shurooq, highlighted that: “Khorfakkan city is an immensely promising destination in Sharjah's real estate and tourism sectors. “Ajwan” is a key component of our comprehensive strategy aimed at harnessing the city's potential and fulfilling the directives and vision of His Highness Sheikh Dr. Sultan bin Mohammed AlQasimi, Member of the Supreme Council and Ruler of Sharjah, to promote the Eastern region and showcase the diverse tourism, cultural and investment opportunities in Sharjah.”HE further emphasised, “Under the leadership of Sheikha Bodour bint Sultan Al Qasimi, Chairperson of Shurooq, our strategy revolves around creating new avenues that enhance the quality of life for Sharjah's residents, while providing innovative and sustainable options for investors to expand their businesses. By focusing on integrated and high-quality real estate projects, we aim to cater to various segments of our target audience, including local communities, investors, real estate developers, as well as innovative project owners and sustainable solutions in the retail, hospitality, and other sectors.”Al Qaseer continued, “The Ajwan project distinguishes itself with its exceptional location, seamlessly blending with the city's mountainous and coastal landscapes. It offers a range of options for investors in terms of design and construction. The ground floors of the complex are dedicated to commercial spaces, equipped with all the necessary amenities for project owners, while remaining easily accessible for residents of the complex. Moreover, this project is part of a large-scale, integrated, and multi-purpose real estate development.”A steady stream of curious visitors, prospective homeowners and high-profile commercial investors at Shurooq’s exhibition is a clear reflection of the rising market interest in Sharjah’s dynamic and high-profits yielding real estate sector, particularly in Shurooq’s world-class developments that are putting the emirate on the regional and global map. The Authority’s latest thrust in developing more real estate offerings across the main city and several regions of the emirate flow from its brand new strategy on making the sector one of its key focus verticals within its overarching vision for Sharjah’s transformation and growth. 

Sheikha Bodour Al Qasimi, Chairperson of Sharjah Investment and development Authority (Shurooq), has recently concluded an inspection visit to Maryam Island, a luxurious 3.3 million square feet mixed use development currently in the works, whose scale and grandeur are unprecedented for the emirate.A waterfront destination, offering unrivalled vistas of Al Mamzar Beach and Al Khan Lagoon, this vibrant location is being developed as a full-service community and will feature 18 exquisite residential buildings comprising over 3,500 units upon completion.The Shurooq Chairperson, accompanied by HE Mohamed Alabbar, Chairman of Eagle Hills, HE Ahmed Obaid Al Qaseer, CEO of Shurooq, Hisham Ibrahim, Director of Eagle Hills, and management representatives of both entities, followed up on the progress of the different phases of the project, while gaining key insights into the extraordinary joint venture between Shurooq and Eagle Hills.The expansive project constitutes a unique living experience within a luxurious, full-service community with a variety of activities and facilities including a nature-inspired waterfront promenade, a rejuvenating fitness centres and serene swimming pools, safe and fully equipped children’s play areas, indoor gardens, as well as leisure facilities within each residential building. With these world-class offerings, Maryam Island is elevating the emirate’s investment and real estate offerings to newer heights.During the meeting with Eagle Hills’ board of directors, a presentation was made on Maryam Island’s master plan, the developmental phases planned and the anticipated handover dates of each phase. Following the presentation, Sheikha Bodour Al Qasimi toured Maryam Gate Residences, which is part of the second phase of the project set for completion in Q4 this year. The residential buildings include Noor, Nada, Naseem, Shams, Sama and Sahab residences with a total of 389 units.Rimal Residences, phase 3 of the project, will be handed over in Q3 of 2024 with 203 units, while the 4th phase, featuring 198 units that will make up the Jawaher Residences 1 & 2, is set for completion in Q4 of 2025, simultaneously with Phase 5 of the development - the 234-units two-building Crystal Residences that will also feature 16 retail spaces overlooking the water.  Q1 of 2026 is the target set for the conclusion of the 6th and 7th phases of the island’s development with the completion of the 340-units Mesk Residences and Aysha Residences 1 & 2.Highlighting the significance of the project, Sheikha Bodour Al Qasimi said: “Shurooq’s vision for real estate is transforming industry’s approach from creating singular high-end homes to designing holistic and inclusive spaces where community life is given every opportunity to flourish and thrive. We seek to meet the wellness aspirations of every individual who chooses Maryam Island as a place to live, work, play or invest in, through a contemporary, safe and full-service community that will bring a lot more to the table than just modern residences.”The Chairperson of Shurooq emphasised that this vision is exemplified by the Authority's diverse range of developmental projects. This includes carefully selecting prime locations, providing leisure facilities, and offering options for shopping, communication, transportation, and work. She highlighted that living and investing in Shurooq's projects not only mean choosing a place to reside but also embarking on a unique, comprehensive, and enriching lifetime experience that promotes health and quality of life.Situated in an unrivalled location, Maryam Island offers easy access to the emirate’s top landmarks including the Sharjah International Airport which is 20 kms away, Sharjah University City located just 15 kms away, and at a 2 km distance from Expo Centre Sharjah. The project is just 10 kms from the Dubai International Airport. 

Bodour Al Qasimi, Chairperson of the Sharjah Investment and Development Authority (Shurooq), recently paid a visit to the Al Heera Beach, a newly opened beachfront destination located in the Al Fisht area of Sharjah, which was officially opened in December 2022. Additionally, she also visited the final constructions of the Serai Wing, Bait Khalid Bin Ibrahim, a premier heritage-inspired luxury development located in the Heart of Sharjah, which was originally the residence of pearl merchant Khalid Bin Ibrahim over a century ago. This project offers an unparalleled experience for those who appreciate luxury hospitality. Accompanied by HE Ahmed Obaid Al Qaseer, Acting CEO of Shurooq, Bodour Al Qasimi toured the two destinations emphasising their significance in terms of Sharjah’s objectives to bolster its position as one of the world’s leading tourist and investment destinations. She remarked that both these projects, among others, support the emirate’s inclusive ecosystem, and offer entrepreneurs and investors with attractive opportunities to launch and expand their businesses in Sharjah. Al Heera Beach On Bodour Al Qasimi’s visit to Al Heera Beach, the longest beach project in Al Fisht area, Sharjah City, stretching over 3.5 km, overlooking the Arabian Gulf, she toured the facilities and commercial units that include a fully equipped gym for men and women, a selection of restaurants and cafes, as well as sports and entertainment amenities suitable for visitors of all age groups. Serai Wing, Bait Khalid Bin Ibrahim The Chairperson of Shurooq also surveyed their final construction phase at the Serai Wing, Bait Khalid Bin Ibrahim project,  a modern 12-key boutique wing, an extension of The Chedi Al Bait Sharjah, and stressed the importance of investments that enhance the authenticity in historic and heritage buildings, and aid in highlighting aspects of how people lived in the past. Bodour Al Qasimi commended those working at the project for their exemplary efforts and attention to preserving its century-old monumental architecture all the way down to the finest details, while also enhancing the locations with creative modern design, giving visitors a unique experience that blends the aesthetics and authenticity of the past with the majesty and magnificence of the present. The history of the Khalid bin Ibrahim House dates back to the 20th century when it was the home of a former pearl merchant, and is one of the heritage structures located in the "Heart of Sharjah” area. The house reflects the aesthetic of traditional architecture and design of homes in the UAE, and the Emirate of Sharjah in particular. It implements many architectural elements that are an essential part of Emirati culture and its civilizational heritage. By investing in these heritage sites, Shurooq aims to preserve the culture while attracting investor interest in those that have a passion for historical locations.

It was a busy three days of networking and exchange for the Sharjah Investment and Development Authority (Shurooq) as they participated at the World Travel Market 2022 held in London this month. Shurooq reinforced its commitment to bringing world-class developments to life while keeping to their ethos of sustainability, in line with Sharjah’s overarching vision of development.  Part of the Sharjah Commerce and Tourism Development Authority (SCTDA) pavilion, Shurooq showcased its world-class portfolio of both upcoming and existing projects. A key highlight of the authority’s participation was a series of networking meetings with a diversity of investors and travel industry stakeholders from the UK, rest of Europe and around the world who expressed keen interest not just in Shurooq’s projects, but their vision, which has been guiding multiple socially conscious investments by the entity and its global partners into developing projects that promote experiential leisure and travel, and at the same time, champion environment protection and sustainability. The many visitors to the Shurooq stand at WTM 2022 saw clearly how a vision of sustainability was paramount and linked all of the projects that were on display. This vision, shared by the authority and the Emirate of Sharjah, was made clear by projects that made their debut at this year's event. Over the years, the authority has expanded its portfolio of projects in different sectors including  leisure; hospitality and tourism; adventure; and culture and heritage. The Shurooq stand showcased the Emirate's latest developments and upcoming projects, particularly in hospitality and authentic eco-inspired travel, scheduled for completion this year and early next year.    H.E Ahmed Obaid Al Qaseer, Acting CEO of Shurooq, noted: “This year, guests, participants, and industry leaders demonstrated keen interest in Shurooq’s overarching vision, which has been inspired by Sharjah’s ambitions of sustainable development coupled with the commitment to historical restoration and environmental protection. These themes echo not only in our design, selection of construction materials, and so on, but run through guest experiences as well. Most, if not all, our heritage hotels and eco-retreats testify to the fact that we have taken significant steps to make guest stays more eco-friendly and sustainable.”  Projects showcased at WTM 2022 in London that put Sharjah’s eco-tourism offerings on the map and included Mysk Nomad, a trailer experience on Al Hamriya Beach; Mysk Al Badayer Retreat - a picturesque retreat amidst the sweeping dunes of central Sharjah’s Al Badayer desert; Mysk Moon Retreat - an eco-friendly glamping destination in Sharjah’s Mleiha region; Mysk Al Faya Retreat; a luxury retreat in the Mleiha region transformed from a clinic and grocery store in the 1960s, which were located next to UAE’s first petroleum pumps into a saltwater spa; and Mysk Kingfisher Retreat, in Kalba’s Mangrove reserve, one of the most diversified eco-systems in the UAE. All those projects are under Shurooq’s Sharjah Collection, managed by ‘Mysk by Shaza.’ More heritage and eco-inspired projects by Shurooq were showcased at WTM including Heart of Sharjah, a historical preservation and revitalisation destination that is enhancing the heritage district, and weaves Sharjah’s contemporary life with the rich traditions of its past.In addition, Shurooq also presented The Serai Wing, Bait Khalid bin Ibrahim – a pearl merchant’s 19th century family home in the Heart of Sharjah, which will be converted into a modern 12-key boutique wing of The Chedi Al Bait, Sharjah; and the Mysk Najd Al Meqsar Village, managed by ‘Mysk by Shaza which will feature 13 heritage-style units that are built on the foundations of 100-year-old houses in the mountainous terrains of the picturesque coastal city of Khorfakkan.  The House of Wisdom, a futuristic hub of learning, that is enabling residents and visitors of all ages to immerse themselves in learning, sharing, creating, and accessing knowledge, was also showcased by Shurooq at WTM 2022.A new adventure project in the Eastern area of Khorfakkan adjacent to the spectacular Soueifa mountain, which is being developed by Shurooq to build on its expansive portfolio of integrated projects and is set for completion in 2024, was also a highlight of the WTM 2022 showcase.  New entertainment destinations, Al Hirah Beach and the extension of Khorfakkan Beach, and the popular Al Montazah parks were featured alongside the Mleiha Archeological and Eco- Tourism Project and Al Noor Island, two projects with which the entity has set a regional example of giving people access to unspoiled nature in the heart of a lively city.   How Shurooq has employed site-responsive criteria to govern its project designs, leveraged innovative technologies to offset a portion of its carbon footprint, and made key architectural interventions when re-imagining its chosen sites and its existing structures were also aspects that WTM 2022 attendees were keen to know more about.   

 Star gazers, camping enthusiasts, leisure and adventure lovers, culture buffs, and families are all set for a memorable summer 2022 surprise as Sharjah Investment and Development Authority (Shurooq) unveils a wide range of unique world-class experiences at incredible value for residents and visitors in the emirate.From exclusive discount packages, buy-one-get-one-free offers, cash prizes, and more, Shurooq has rolled out diverse activities and experiences at its destinations that give more reasons to have fun in the sun this year. Commenting on the 2022 line-up of summer promotions, Mahmoud Rashid Deemas, Director of Operations and Tourism Development at Shurooq, said: “Shurooq’s commitment to providing quality leisure and learning experiences in a safe environment lies at the heart of our carefully curated summer offers, and gives residents and visitors more reasons to explore and enjoy the diverse attractions in the emirate. Sharjah has plenty to offer visitors in the form of attractive deals and offers across our portfolio to fuel interest in new experiences and enhance the emirate’s status as a must-visit destination any time of the year.”Khalid Al Qaseer, Director of Operations, said: “With an exciting array of unique leisure and recreational summer offers at our destinations, Shurooq enables residents and visitors of all ages to enjoy a variety of unparalleled experiences as it builds on the emirate’s status as a leading family-friendly destination in the region. The expansive range of offerings across Shurooq’s destinations this summer combines the best of leisure, entertainment, and education to offer a holistic experience to our growing community and holidaymakers.” Ladies Day at Al Montazah Parks Ladies can enjoy pianist performances, Zumba and Live DJ sessions every Tuesday during Ladies Day Season 2022 until September 13. Weekends, from Thursday to Sunday, feature exciting activities for kids, ping pong table, and foam sessions from 5:00 p.m. – 8:00 p.m. City Sightseeing Sharjah and Sharjah Boats Tour This summer, enjoy the magnificent hidden gems of Sharjah with ‘Buy 1 Get 1’ offers by City Sightseeing Sharjah and Sharjah Boats Tour. Soak in the panoramic views from the top of an open roof double-decker bus that gives you the freedom of ‘Hop-on Hop-off’ at your leisure or enjoy a relaxing Abra boat ride that takes you to popular attractions such as Al Majaz Waterfront, Al Noor Island and Al Qasba through the serene Khalid Lagoon.  Souvenirs and discounted packages at Al Noor IslandUntil August 30, families can enjoy the attractions at Al Noor Island with discounted prices for entry tickets to the island and Butterfly House. Guests can also buy souvenirs or explore the natural world and gain insights into unique butterfly species with special rates on Junior Butterfly Keeper and “By the Bay” experiences. Educational and adventurous experiences at Al Qasba and Al Majaz Waterfront A “Sunsational” summer camp, designed to provide both educational and adventurous experiences, is promising endless fun for children at Al Qasba and Al Majaz Waterfront. While entertainment activities at Kids Fun House and hands-on workshops at Al Qasba, it is kayaking and other activities at Splash Park and the kids’ area that will welcome children at Al Majaz Waterfront. Golf carts will shuttle between the two destinations and discounted F&B choices will be on offer at both sites. Creative Art Workshops in Maraya Art Centre Under the theme, “Build it!”, the annual Summer Camp at Maraya Art Centre will engage children aged 7 to 12 in a series of weekly workshops from July 25 - 30, including brick painting, Impressionist and Pointillist compositions, and craft activities involving balloon animals and pipe flowers. The summer camp also features workshops on Impressionist and Pointillist compositions, one of them led by artist Zara Mahmood whose solo show is displayed at Maraya Art Centre. Moreover, the 6-day camp ends with a workshop on the brand new trend of NFTs (Non-Fungible Tokens), digital artworks that children will be instructed to create, led by UAE-based curatorship Morrow Collective. Marine-inspired activities at Khorfakkan Beach Both children and adults have plenty to look forward to at Khorfakkan Beach with specially designed workshops and packages. During July-August, children can engage in face painting, colouring, slime making, creating seed art, and decorating beach-inspired frames while adults can opt for kayak or padel lessons by the World Padel Academy. Cycling at Al Hira BeachWith the opening of a dedicated cycling track at Al Hira Beach, residents in Al Fisht area can keep fit and enhance their wellbeing while also enjoying a new beach tourism experience this summer.  Mleiha summer offersGain an appreciation of the region’s natural history and ancient Bedouin culture at the 130,000-year-old archaeological site of Mleiha, with a 25% discount on a range of activities including dining at Mleiha desert camp site with a view of Al Faya Mountain. Moreover, guest can explore the night sky through a high definition telescope with an astronomy expert in the stargazing packages and learn something new with an indoor fossil, flint knapping or astronomy educational workshops for kids, or explore the desert with a horseback riding.Guests can also participate in an archaeological tour to explore ancient Stone Age caves and Bronze Age tombs with Buy 1 Get 1 offers, that include experiences such as driving a dune buggy through the desert or learning basic survival skills with the Survive the Sands workshop. Ultimate staycation dealsThe Chedi Al Bait, Sharjah “Your Stay on Us” is the ultimate staycation offer to experience true luxury in the heart of a vibrant heritage conservation area. For AED 1,200 per night, guests receive the full amount back in credit to dive into an aromatic culinary experience, experience a traditional Emirati cultural journey at the heritage house, or relax and recharge at The Spa, while little guests can embark on an exciting culinary adventure with pastry-making sessions under the guidance of the resident pastry chef.Three of Shurooq’s distinctive hospitality offerings under the ‘Sharjah Collection’ brand, operated and managed by Mysk by Shaza, Mysk Kingfisher Retreat in Kalba, Mysk Al Badayer Retreat in the heart of the Badayer desert, and Mysk Al Faya Retreat, overlooking the sand dunes of Mleiha, are also offering attractive discounts on rooms and tents, starting from AED 550* plus taxes, and owning your retreat from AED 2,500* plus taxes. (*Terms and conditions apply). “Spend and win” with ShurooqWith Shurooq’s unique “Spend and win”, users can enter the raffle draws and three lucky winners will have the opportunity to win amazing cash prizes, by spending at all Shurooq destinations and on the Discover Shurooq website. First prize is AED 15,000, second prize is AED 10,000 and the third prize is AED 5,000, Winners will be announced in September 2022. Visitors who spend a minimum of AED 50 at Al Majaz Waterfront, Al Qasba, The Flag Island, Al Montazah Parks, Heart of Sharjah, Al Noor Island, Khorfakkan Beach, and Mleiha Archaeological Centre, City Sightseeing Sharjah, Sharjah Boats Tour, Kingfisher Retreat, Al Badayer Retreat, The Chedi Al Bait, Sharjah are eligible to enter the raffle draw.  To win big prizes and to know more of the attractive discounts and special packages across Shurooq’s destinations, follow us on discovershurooq or visit https://discovershurooq.ae/ 

Ahmed Obaid Al Qaseer, Acting Chief Executive Officer of Sharjah Investment and Development Authority (Shurooq), has revealed details of the authority’s exciting adventure project coming up in the Eastern area of Khorfakkan, overlooking the serene Luluyah Beach.  Shurooq’s Acting CEO unveiled the details of the adventure project, which is being developed adjacent to the spectacular Soueifa mountain in Khorfakkan, during a live phone call to the Al Khat Al Mubasher radio show on Wednesday (July 13).  Featuring a host of adventure activities and sports, the upcoming project comprises a zipline, giant swing, a dry-slide track, hiking tracks, mountain bike tracks, and varied amenities for visitors and tourists from the eastern region and across the UAE. The project also includes an observation deck and a restaurant on the mountain top that offers breathtaking views of the landscape and the adventure track routes.  The project is set for completion in fourth quarter of 2023, said Ahmed Obaid Al Qaseer, adding that it aligns with the directives of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, to redefine the leisure and travel landscape of Khorfakkan and bolster the emirate’s position as one of the most appealing tourist destinations in the region. Al Qaseer remarked that the project enriches the expansive portfolio of integrated projects developed by (Shurooq) and offers comprehensive solutions to the ever-growing demand for tourism and leisure experiences in the East Coast. He pointed out that the project’s unique location, overlooking the serene Luluyah Beach, brings together entertainment, sports, leisure, and adventure at one destination.

As part of its efforts in redefining the leisure and travel landscape of Sharjah and the region with an exciting expansion of portfolio offerings, Sharjah Investment and Development Authority (Shurooq), has revealed details of its upcoming integrated large-scale development project in the Eastern enclave of Khorfakkan comprising a 5-star hotel, the first waterpark in the Eastern region, and more than 200 residential units. Scheduled for completion in 2024, the luxury 5-star hospitality project, operating under the Autograph Collection by Marriott International and built on 38,000 sqm opposite the Khorfakkan port, will feature 75 deluxe units, pools, restaurants, and a ballroom for special occasions. The proposed rooms include 62 single rooms, 5 double rooms, and 8 luxury suites offering stunning views of the Arabian Sea and offers unparalleled luxury for visitors to the tranquil eastern enclave.Ahmed Obaid Al Qaseer, Acting Chief Executive Officer of Sharjah Investment and Development Authority (Shurooq), revealed details of the project currently under development, during a phone call to (Al Khat Al Mubasher) radio show on Wednesday (June 22). The expansive project will also see the development of the first waterpark in the Eastern region of the emirate and caters to the ever-growing demand for tourism and leisure experiences in the East Coast.Ahmed Al Qaseer pointed out that the project would also include more than 200 residential units which will be serviced by retail stores, restaurants and a host of other outlets on the ground level, adding that off-plan sales would commence with the announcement of a detailed overview of the project in the third quarter of the current year. The Acting CEO noted that the project will be completed in 2024.Shurooq’s new project follows the ongoing development of the nature-inspired LUX* Al Jabal Resort in Khorfakkan, located on the slopes of the spectacular Soueifa mountain, overlooking a beach. These projects are being developed in one of the most picturesque cities in the Eastern region to bolster the emirate’s touristic appeal and drive its future growth and urban development while also creating investment opportunities in diverse sectors including entertainment, sports, services, and retail, and will contribute to the diversified economy of the emirate.

Sharjah Investment and Development Authority (Shurooq) has captured the imaginations of both market leaders and emerging players in the region’s inbound and outbound travel industry, as it announced two new mega projects in the luxury hospitality sector at the 29th edition of Arabian Travel Market (ATM), taking place at the Dubai World Trade Centre until May 12. Alongside these global announcements, three of Shurooq’s latest projects in luxury hospitality that are making eco-tourism in the region more appealing than ever, also made their ATM debut.    Raising Sharjah’s profile as a leading destination in the region for heritage-inspired travel, the first Shurooq project which made a global debut on the ATM 2022 stage is: The Serai Wing, Bait Khalid bin Ibrahim – a pearl merchant’s 19th century family home in the Heart of Sharjah district, which Shurooq is converting into a modern 12-key boutique wing of The Chedi Al Bait. Launched by Shurooq in 2017 and managed by GHM Hotels, The Chedi Al Bait, Sharjah, is a 53-key hotel offering luxurious Emirati hospitality and bespoke experiences.   Scheduled for completion in Q4 of 2022, the property will provide unique insights into traditional Emirati life, taking guests on a journey through the home of a family living in Sharjah, as it was, over 100 years ago. Alongside world-class accommodation and hospitality, additional guest attractions include access to the facilities of the Chedi Al Bait Hotel and access to Heart of Sharjah’s souqs and heritage areas.      The second project Shurooq unveiled is the Najd Al Meqsar Village. Nestled in the mountainous terrains of the picturesque coastal city of Khorfakkan, the destination is being developed to bring travellers and residents a brand-new opportunity to experience the emirate’s diverse natural landscapes. With this ambitious project, 13 houses in the 100-year-old Najd Al Meqsar village, which were restored as part of a larger revitalisation project in the Wadi Shie archaeological site by the Sharjah Infrastructure Development Authority ‘Mubadara’, are being transformed into luxurious heritage-style hotel units by Shurooq.Seven hotel units, the 300-year-old Meqsar Fortress which offers a vantage view of the historic settlement from a height of 220m, a barbecue and outdoor areas and a mosque, are complete. As part of the project, Shurooq will also be developing 9 villas with private pools, private farm villas, hiking trails, horseback riding routes, tracks for electrical club cars, and other attractions.   Shurooq’s leadership and innovation in eco-hospitality showcased via three key projects    Marking its fifteenth consecutive participation at the region’s leading travel and tourism event, Shurooq also showcased three of its most recent eco-tourism projects, namely, Lux* Al Jabal Resort – a luxurious getaway in Khorfakkan overlooking the Arabian Sea; the Lux* Al Bridi Resort in Al Dhaid adjacent to the Sharjah Safari park – the region’s largest wildlife reserve home to 120 species; and Nomad – a glamorous trailer resort experience that Shurooq has introduced to the UAE.  Offering the best in 5-star hospitality, Shurooq’s Lux* Al Jabal Resort is being developed on the sloped of the Soueifa mountain and offers 45 eco-friendly 1- and 2-bedroom units including simple and luxury options, a private royal suite complete with a swimming pool. The 187,000sqm project on the slopes of the Al Soueifa mountain will also feature a clifftop restaurant, gym, kids play zone, reception, and lobby, and is set to be complete in 2023.Shurooq is developing the Lux* Al Bridi Resort, a 5-star hospitality offering in Al Dhaid, Sharjah. The boutique 35-key property will feature 21 one-bedroom, 8 two-bedroom, and 6 three-bedrooms units, in addition to a gym, spa and pool, a restaurant, and a kids club. The resort is scheduled for a 2023 opening and is situated adjacent to the Sharjah Safari project – the largest conservation park in the region and home to the biggest wildlife safari in the world outside Africa. Shurooq is partnering with Sharjah’s Environment and Protected Areas Authority (EPAA) to ensure that the wild species inhabiting the park receive the best treatment. The two entities will collaborate to curate unique guest interactions with the wild. Once complete, these two destinations will be managed by leading global hotel operator, the LUX Collective, headquartered in Singapore. The third project showcased by Shurooq at ATM 2022 is NOMAD by Mysk. A collection of 20 fully-equipped trailers designed to complement their natural surroundings will dot the sandy beaches of Al Hamriyah. The authority stated that Nomad will start welcoming guests later this year, who will be treated to an offbeat escape, an exciting array of water sports and other beach activities. MYSK announced as the operator of NOMAD and Najd Al Meqsar   Mysk by Shaza, which has been successfully managing and operating Shurooq’s ‘Sharjah Collection’ brand, has been appointed to manage and operate NOMAD and the Najd Al Meqsar Village. The two properties join the Sharjah Collection’s portfolio of distinctive boutique hotels and ecoretreats that dot key locations throughout the emirate and have been designed by Shurooq to enable guests unique and diverse close-to-nature experiences.Ahmed Al Qaseer: Shurooq creates authentic experiences that respect the environment and promote sustainability Ahmed Obaid Al Qaseer, Acting CEO of Shurooq, noted that the two new projects announced at ATM 2022 mark an exciting expansion of Shurooq’s portfolio of boutique hospitality offerings in Sharjah. “Our emirate benefits from a deep-rooted history and rich biodiversity, whose protection and preservation are at the heart of Sharjah’s sustainable development strategies led by His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah. Through our existing and upcoming portfolio of projects in ecotravel and luxury hospitality, Shurooq seeks to show the many faces of Sharjah to residents as well as travellers from around the world by creating authentic experiences that respect the environment and promote sustainability”.“Shurooq’s diversified portfolio of projects reflects our mission to enhance long-term investment prospects offered by Sharjah. For the stakeholders of the region’s travel and tourism industry – developers, travel councils and commissions, industry leaders, travel agents, and others, hotel operators, businesses and investors – ATM offers a key opportunity to network with us, share best practices, witness ways in which our projects are establishing the benchmark for innovation and sustainability in the travel and luxury hospitality, and finally, explore avenues for investments in Sharjah’s robust and diverse economy – particularly in sectors of leisure, hospitality and travel,” he added. For his part, Engineer Eng. Salah bin Butti Al Muhairi, Chairman of Initiatives Implementation Authority – MUBADARA, said: “We are committed to working on everything that contributes to the sustainable development and infrastructural growth of the emirate. The collaboration with Shurooq to achieve shared goals has manifested itself in the Najd Al Meqsar project, and we are working to bring it to fruition in a way that will enhance Sharjah’s tourism appeal and strengthen its regional and global presence.”Tommy Lai, CEO, GHM, said: “The Chedi Al Bait, Sharjah, is consistently recognised for its excellence and innovation in creating memorable guest experiences, which we are excited to bring to The Serai Wing at Bait Khalid bin Ibrahim as well. Our offerings at the new property will be specially curated for family holidays and weekend escapades in GHM’s signature style. We look forward to welcoming visitors to The Serai Wing’s exclusive, transformative spaces which are designed to strengthen social and familial connections, as guests enjoy a luxurious stay and world-class service.” For his part, Sanjiv Malhotra, Executive Vice President, Shaza Hotels, said: “Shaza Hotels was elated to launch the Mysk Retreats for the Sharjah Collection in 2019, long before the urban escapes segment was a thing. We are now honoured to work with Shurooq to enhance the offering by adding Nomad and Najd Al Meqsar to the growing collection of experiential living, far from the madding crowd set in beautiful locales.”         

Sharjah Investment and Development Authority (Shurooq) has announced the reopening of Sharjah’s leading family entertainment destination, Al Montazah Parks, for visitors. This falls under Shurooq’s plan to gradually reopen all its destinations in the emirate after the implementation of comprehensive sterilisation procedures strictly adhering to the health and safety protocols issued by the UAE government to curb the spread of Coronavirus (Covid-19) pandemic. This largest integrated recreational destination in Sharjah is geared to provide visitors and residents of Sharjah and the UAE an unforgettable experience, including thrilling adventures on water slides and swimming pools for the entire family. The facilities meet international health and safety standards while offering children a fantastic time with their friends during the vibrant summer season. Al Montazah Parks includes two state-of-the-art attractions, ‘Pearls Kingdom’, the water park inspired by the myth of Princess Pearl; and the amusement park ‘Island of Legends’, inspired by a story based on a time-travel journey through nine countries, based on a collection of legends and myths. Precautionary measures undertaken by Shurooq at Al Montazah Parks include following physical distancing protocols, comprehensive sterilisation of the destination facilities and attractions, and reducing the number of visitors to the destination to 30 percent of its maximum capacity. Signs and stickers have been pasted on the floor next to each entertainment feature in the park to guide visitors to maintain a 2-metre distance from each other while waiting for their turns. In addition to sterilisation booths, thermal cameras are in place to monitor the temperature of every visitor entering the destination. A medical team is also on hand to deal with emergency cases, along with a supervisory team charged with ensuring that all precautions are complied with, including the use of face masks and gloves and discouraging gatherings, to ensure the well-being and safety of visitors while protecting their privacy. Ahmed Obaid Al Qaseer, chief operating officer of Shurooq, said: “The reopening of Al Montazah Parks offers families and children an opportunity to enjoy themselves in a safe and worry-free environment. We will continue to adhere strictly to all safety protocols to prevent the spread of the virus, while ensuring our guests across age groups the thrill and adventure they are seeking after months of being home quarantined.” He emphasised that the health and safety of all visitors, especially children, as well as its staff are paramount for Shurooq. He also reassured that as long as visitors adhered to the physical distancing rules and safety instructions provided by supervisors across Shurooq’s leisure and ecotourism destinations, they will be safe at all their favourite destinations in the emirate, like the Butterfly House at Al Noor Island, the green landscapes at Al Majaz Waterfront, the Kids Fun House in Al Qasba and Mleiha Archaeological and Eco-Tourism Project. For his part, Khalid Ibrahim Al Qaseer, General Manager of Al Montazah Parks, said: “Al Montazah Parks are open from 10:00 a.m. to 07:00 p.m. each day with ladies' day every Tuesday, with all necessary precautions being put into action such as body temperatures of all employees taken twice a day, in addition to thermal screening for all visitors before entering the destination. Furthermore, medical units are available and on standby for handling any type of medical emergencies. The destination will facilitate smart payment methods and utilise the latest technology to sterilise banknotes.” He added: “Sharjah’s most popular and favourite entertainment park is equipped with staff members who will be supervising all the preventive measures being put in place on a daily and hourly basis, such as ensuring that gloves, face masks and physical distancing are applied across all areas of the destination, as well as make sure that the meal bags in restaurants as well as select products in retail stores across Al Montazah Parks are sterilised and packed properly to ensure the safety of all visitors. Inaugurated in June 2018, Pearls Kingdom’s offerings include 36 water slides and rides, a new slide tower featuring an array of amazing water slides as well as a new kids’ slide with a capacity to accommodate 110 children between the ages of 4 to 14 years. The amusement park ‘Island of Legends’ opened its doors five months later with 26 attractions. Launched in 1979 and located close to The Flag Island on Khalid lagoon, across the Central Souq, Al Montazah Parks has over the course of four decades, constantly upgraded its facilities and attractions to match international safety standards. In December 2018, the landmark destination opened its doors to public after completing AED 100 million worth of renovations and adding new attractions to the amusement park, ‘Island of Legends,’ and the water park, ‘Pearls Kingdom’. Since Eid Al-Fitr, Shurooq has reopened all its tourist and recreational destinations including Al Qasba, The Flag Island, Al Noor Island, Al Majaz Waterfront, the Heart of Sharjah, Maraya Art Centre,1971 Design Space, Mleiha Archaeological and Eco-Tourism Project and the Khorfakkan Beach on the east coast of the emirate, in addition to the state-of-the-art City Sightseeing Sharjah tour buses.

Bodour Al Qasimi, Chairperson of the Sharjah Investment and Development Authority (Shurooq), conducted a detailed inspection visit and oversaw the progress of two new projects currently under development by Shurooq. These include Sharjah Sustainable City, a first-of-its kind project in the emirate that meets the highest standards of green economy and environmental sustainability, which is being developed by Shurooq in partnership with Diamond Developers, and Al Hira Beach, which Shurooq commenced in February 2021. During the visit, Bodour Al Qasimi was accompanied by Ahmed Obaid Al Qaseer, Acting Chief Executive Officer of Sharjah Investment and Development Authority (Shurooq), Yousif Ahmed Al-Mutawa, Chief Executive Officer of Sharjah Sustainable City, and several directors of various departments under Shurooq. Bodour toured the two projects, and was briefed on the status of their progress and array of facilities and amenities planned for each site. The Shurooq Chairperson was updated on the stringent criteria followed to ensure completion of the projects on time in line with Sharjah’s vision to accelerate advancement of the tourism and real estate sectors and to fulfil Shurooq’s goal of enhancing the investment appeal of Sharjah and creating new business opportunities. Bodour thanked all the teams involved in the various stages of construction of the two projects for their efforts and their keenness to complete the work on time and in adherence to the highest standards of quality. Bodour Al Qasimi emphasised that the Sharjah Sustainable City project aligns with Shurooq's strategy of bolstering environment-friendly investments and business diversification and in developing projects with the highest level of long-term impact. Speaking about the Al Hira Beach project, Bodour Al Qasimi pointed out that it translates Shurooq’s inclusive vision that builds on Sharjah’s aspirations and goals of bringing paradigm shifts in the tourism sector and investing in projects that contribute to the progress and development of the areas in which they are located. **The Sharjah Sustainable City: A model for future cities ** The Sharjah Sustainable City, an urban mixed-use residential community project, is a model for future cities. The project’s design meets the highest standards of social, environmental and economic sustainability criteria. Adopting renewable and clean energy systems, the sustainable community comprises eco-friendly and energy-efficient 3, 4 and 5-bedroom villas, indoor vertical farms, a school, and service facilities such as gyms, separate swimming pools for men and women, as well as dedicated play areas for children. The AED 2 billion project extends over 7.2 million sq ft and is being implemented in four phases. The first phase includes 280 villas that have been fully sold out, while the second phase includes 324 villas, of which 55% have been sold, and is scheduled to be delivered in March 2023. **Al Hira Beach: Shurooq’s largest beach development project ** The AED 87 million Al Hira Beach project extends over a 3.5-kilometre stretch across the shoreline overlooking the Arabian Gulf in the Al Fisht area in Sharjah. It comprises of three clusters with 6 retail units in each, featuring 18 restaurants and cafes, a promenade, marina, sports facilities and service amenities. Al Hira Beach is the second inclusive beach project developed by Shurooq after the Khorfakkan Beach. It has marked 98% completion, and the commercial units are ready to be rented. The beach is scheduled to open for visitors and beachgoers in the second quarter of 2022.

The Sharjah Investment and Development Authority (Shurooq) has announced the appointment of Ahmed Obaid Al Qaseer as its Acting Chief Executive Officer. In his new role, Al Qaseer will continue the ongoing concerted efforts to achieve Shurooq’s vision of developing world-class projects and bolster efforts to drive national and foreign investments into the emirate. He will also oversee the management and operational execution of all multi-sectoral projects under Shurooq’s portfolio, including its tourist and heritage destinations across the emirate Al Qaseer made formidable contributions in fulfilling the goals of Shurooq’s plans and projects. He has facilitated the growth of businesses across sectors, in addition to strengthening Sharjah’s status as a key investment, tourist and trade destination in the region. Ahmed Al Qaseer joined Al Qasba Development Office in 2006 as Business Development Manager and was promoted to Director of Business Development in 2008. He was an integral part of the team that transformed Al Qasba into the popular leisure and tourism destination it is today. Following his highly successful track record with Al Qasba, Ahmed Al Qaseer played a key role in the establishment of the Sharjah Investment and Development Authority (Shurooq) in 2009. As Director of Property Management in 2010, he was entrusted with the responsibility of managing Shurooq’s properties as well as its operations, sales, and leasing. The following year, he was promoted as Chief Operating Officer of Shurooq, and in that capacity, was responsible for the operational execution of Shurooq’s portfolio of projects and destinations.