Press Release

Shurooq to spotlight Sharjah at Russia’s leading travel exhibition

March 18, 2014

Shurooq takes part in 21st Moscow International Exhibition - Travel & Tourism
Shurooq will be represented by Yousuf Ahmed Al Mutawa, Heart of Sharjah Manager, who remarked, "Russia presents a key tourism market for Sharjah. In the first half of 2013, Russian tourists represented a full 23 per cent of all European tourists who visited Sharjah, a figure that becomes even more significant when taken into consideration that European visitors made up the largest segment - 37 per cent - of the 951,592 guests staying at the Emirate's various hotels during the same period. In light of this Shurooq is very eager to once again make its presence felt at MITT and will be making use of this opportunity to promote Sharjah's diverse tourism offering." Al Mutawa went on to remark that Shurooq's stand at the exhibition will aim to give Russian tourism operators and members of the public an overview of the Authority's various projects, such as the now officially opened Al Montazah Amusement and Water Park, which includes an amusement park that offers a host of electronic games, a recreational park catering to outdoor activities, and a one-of-its-kind waterpark. Other projects in the spotlight will include the five-phase 15-year historical restoration project, Heart of Sharjah, the 5-star AED 100 million Al Bait Hotel project, which will form part of the Heart of Sharjah development and will be the region's first traditional Emirate hotel, Kalba Eco-tourism Project, Al Jabal Resort - The Chedi Khorfakkan, Sir Bu Nuair Island project, the development of Al Hisn Island - Dibba Al Hisn. UAE and Russia enjoy a well-established and strong economic partnership with the bilateral trade between the two countries has reached $1.8 billion in 2013. The UAE has invested $18 billion in Russia thus far, and is ranked among Russia's top ten foreign investors according to the Chamber of Commerce and Industry of the Russian Federation. There are 3000 Russian firms operating in the UAE according to the Russian Businessmen Council in the UAE. Over 2 million Russian tourists visited the UAE in 2013. Established in 2009, Shurooq strives to encourage investment in the emirate of Sharjah by adopting the best international standards in providing quality services that help attract investors from the region and the world. Shurooq's key mission is to provide facilities and incentives to help overcome obstacles facing investment activities in the Emirate, evaluate tourism and investment related infrastructure projects, and lay down the necessary plans to complete such projects. In recognition of its overall accomplishments, Shurooq has been named The Banking Awards 2013 - FDI Agency of the Year in the MENA region in The European's Global Banking and Finance Awards.
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