Press Release

Shurooq to promote Sharjah’s tourism and investment potential at ATM 2014

May 2, 2014

The Sharjah Investment and Development Authority (Shurooq) is rounding up preparations for its participation in the Arabian Travel Market (ATM 2014), which will take place at the Dubai International Exhibition and Convention Centre from the 5th to the 8th of May 2014. Shurooq’s participation, which falls under the umbrella of Sharjah Commerce and Tourism Development Authority (SCTDA), will focus on showcasing the range of world-class projects that they are currently developing in Sharjah. Shurooq delegation will hold meetings with representatives of travel agencies and leisure operators to discus avenues of cooperation and explore investment opportunities available in the emirate’s tourism and leisure sector. Commenting on the Authority’s upcoming participation, HE Marwan bin Jassim Al Sarkal, CEO of Sharjah Investment and Development Authority (Shurooq), said, “The Arabian Travel Market (ATM 2014 has become one of the world’s most important platforms for the tourism, travel and leisure industry. Our participation for the fifth consecutive year in ATM comes in line with Shurooq’s ongoing efforts to make use of this opportunity to network with major tourism stakeholders in order to promote its various tourist destinations and highlight the emirate’s tourist attractions and offerings, especially with the tourism sector is now in focus.” Al Sarkal pointed out that Shurooq will unveil new details about its future projects, and will also launch a new tourism initiative to promote Sharjah’s burgeoning tourism sector, at its Stand in ATM 2014. Shurooq CEO went on to say, “We will be undertaking an extensive schedule of meetings with other participating delegations as well as representatives from hotels, travel agencies, leisure operators, and investors from this region and beyond, to explore and discuss joint ventures and possible collaborations, as well as to showcase what Sharjah can offer to both regional and international visitors and tourists.” He reaffirmed Shurooq’s commitment to continuous growth and development in all facets of its operations and projects, adding that: “Participating in local and international events such as ATM give us an opportunity to expand our skill sets, experience, and expertise in a range of leisure and tourism fields.” The Arabian Travel Market is one of the premier B2B travel exhibitions in the Middle East where it offers a global platform for exhibitors from all over the world to reach high value customers, build their brands, access excellent networking opportunities and share views and expertise about issues related the travel and tourism industry on both the domestic and foreign levels. Shurooq’s portfolio of projects that will be showcased to visitors at ATM 2014 includes Al Jabal Resort – The Chedi Khorfakkan, the Kalba Eco-tourism Project, The Heart of Sharjah and Al Bait Hotel, and Sir Bu Nuair Island, as well as its already established and highly popular destinations including Al Qasba, Al Majaz Waterfront, and the recently opened Al Montazah Amusement and Water Park, among other projects currently undertaken by the Authority. Established in 2009, Shurooq strives to encourage investment in the emirate of Sharjah by adopting the best international standards in providing quality services that help attract investors from the region and the world. Shurooq's key mission is to provide facilities and incentives to help overcome obstacles facing investment activities in the emirate, evaluate tourism and investment related infrastructure projects, and lay down the necessary plans to complete such projects. In recognition of its overall accomplishments, Shurooq was named The Banking Awards 2013 - FDI Agency of the Year in the MENA region, in The European’s Global Banking and Finance Awards.
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