GDSS, the World's only department store focused discussion platform, is held in a different city every other year. It is specifically designed give CEOs and senior executives of leading department stores, as well as suppliers, vendors and major stakeholders the opportunity to get together to discuss the latest developments related to all business aspects of department stores from a global perspective. Shurooq's participation comes in line with its highly ambitious strategy to promote Sharjah as a leading investment destination in the region through its presence at major international business events and platforms. Ahmed Obaid Al Qaseer, Shurooq Chief Operation Officer, said, "The two-day summit offered us a unique B2B platform to network with key players in the global retail industry and highlight investment opportunities in Sharjah, so as to encourage investors to invest in the Emirate's retail sector." He added that the event was attended by a large number of CEOs and senior executives of the leading department stores from around the world. Al Qaseer underlined the importance of participation in global events that offer precious opportunities to meet with key business leaders and industry peers, in order to aid potential investors in understanding Sharjah's business potential and investment opportunities. "We held meetings with senior executives and representatives of leading global department stores during the two-day summit, where we discussed avenues of cooperation and updated them on the many developments taking place in the Emirate's booming retail sector, making it a promising investment destination for potential investors," Al Qaseer added. During the summit, Shurooq's delegation engaged in several discussions and listened to dynamic presentations made by highly experienced department stores' CEOs who highlighted the latest developments and challenges facing the department stores' businesses, allowing the participants to gain new insights into the developments and future prospects of the retail industry. Shurooq was established in 2009 with the aim of achieving social, cultural, environmental and economic development on the basis of Sharjah's distinct Arab and Islamic identity, and to encourage investment by adopting the best international standards in providing quality services that help attract investors from the region and the world. Shurooq's key mission is to provide facilities and incentives to help overcome obstacles facing investment activities in the Emirate, evaluate economic and business-related infrastructure projects, and lay down the necessary plans to complete such projects.