Shurooq promotes Sharjah in Shanghai
High level meetings and seminars during Shanghai Roadshow The Sharjah Investment and Development Authority (Shurooq) has successfully concluded an investment roadshow to Shanghai China as part of its ongoing strategy to promote the Sharjah as a world-class destination for international investment. The roadshow followed Shurooq’s participation, in partnership with the UAE Ministry of Economy, in the 18th China International Fair of Investment and Trade in Xiamen, which took place on 8 – 11 September. The roadshow, which took place from 11 - 12 September, was aimed at promoting Sharjah’s investment potential among Chinese investors and familiarising the Shanghai business community with the wide range of opportunities available in Sharjah’s fast growing and diversified economy. The first day of the roadshow saw the Shurooq delegation, headed by Mohamed Al Musharrkh, Head of Investment Promotion, including Diana Yonghui Ma, Investment Promotion Executive, met with a group of investors from the Networks of Chamber of Commerce in Shanghai. During the meeting the delegation made use of the opportunity to introduce Sharjah’s key growth sectors – leisure and tourism, logistics, healthcare, and environment and explore the numerous opportunities these sectors have to offer businesses in Shanghai that are looking to expand their base of operations into the Middle East. The second day of the roadshow featured the Sharjah - Shanghai Seminar, co-organised between Shurooq and the China Council for the Promotion of International Trade Shanghai Sub-Council (CCPIT Shanghai Sub-Council). The seminar focused specifically on presenting the many benefits Sharjah offers as a regional investment hub, including its strategic location, excellent infrastructure and logistics capabilities, diversified economy, and the range of premium development projects currently underway in the Emirate. The seminar was also preceded by a meeting between Shurooq’s Head of Investment Promotion Mohamed Al Musharrkh and Mr.WANG Lie, Vice Chairman of the Council. Mohamed Al Musharrkh, Head of Investment Promotion at Shurooq, said, “The Chinese business community and Sharjah already have a strong working relationship, one that has been carefully fostered by His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah. Under the directives of His Highness the Ruler of Sharjah, bilateral trade between China and Sharjah has seen rapid increases in recent years. Between 2010 and 2012 alone, the value of total trade exchanges – imports, exports and re-exports – jumped more than 18 per cent, from AED 3.3bn to more than AED 3.9bn, equating, equating to a compound annual growth rate of 8 per cent. And this trend is showing no signs of slowing down.” He went on to state that the roadshow had been highly successful, generating high levels of interest in pursuing investment and business opportunities in Sharjah among the members of Shanghai’s business community. Shurooq was established in 2009 with the aim of achieving social, cultural, environmental and economic development on the basis of Sharjah's distinct Arab and Islamic identity, and to encourage investment by adopting the best international standards in providing quality services that help attract investors from the region and the world. The Authority’s key mission is to provide facilities and incentives to help overcome obstacles facing investment activities in the Emirate, evaluate tourism and investment related infrastructure projects, and lay down the necessary plans to complete such projects.