Press Release

Shurooq promotes investment in Sharjah’s tourism sector at ATM 2012

May 3, 2012

The authority's stand attracts dignitaries, VIP's and large number of visitors Marwan Al Sarkal: Shurooq seeks to improve the performance of economic and tourism sectors in the Emirate
A number of dignitaries and senior government officials visited Shurooq's stand at the 2012 ATM, led by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, His Highness Sheikh Saud bin Saqr Al Qasimi, Supreme Council Member and Ruler of Ras Al Khaimah, His Highness Sheikh Abdul Aziz bin Humaid Al Nuaimi, Chairman of the Ajman Department of Tourism Development, and Sheikh Sultan bin Ahmed Al Qasimi, Chairman of the Sharjah Media Corporation in addition to a various local and international officials. H.E Marwan bin Jassim Al Sarkal, CEO of Sharjah Investment and Development Authority "Shurooq", said, "This great response reaffirms the crucial position of the Emirate in the region's travel and tourism market. The Arabian Travel Market is one of the most important travel and tourism exhibitions, and as such a perfect vehicle through which to implement our approach to promote Sharjah on an international level". The authority's stand hosted a number of meetings with renowned international investment and tourism development firms, during which Shurooq's officials presented the vast investment opportunities, underlining the huge potential in the Emirate's tourism sector, as well as the exceptional facilities and incentives offered by the Sharjah government to foreign investors who seek to capitalize on the already leading position of the Emirate on the region's tourism map". Tourism experts and officials in the UAE lauded the role played Shurooq in supporting the tourism sector in the UAE, giving praise for the various key tourism projects already completed by the Authority, and those currently underway, as well as for the numerous other projects still in the pipeline to be completed in line with Shurooq's all inclusive strategy for the emirate of Sharjah. H.E Marwan bin Jassim Al Sarkal, clarified, "Shurooq's primary strategy is to develop the tourism sector in Sharjah to reflect the position of the Emirate. By accelerating the development of modern tourism facilities that help increase the contribution of the tourism sector to the GDP, we are actively working towards this goal and making the country an into an even more attractive tourism destination". Al Sarkal added, "Shurooq's participation in ATM reflects the efforts made to implement the directives of H.H Dr Sheikh Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah to make the emirate of Sharjah one of the business and tourism destinations of choice, not only in the region, but the entire world. During its participation, Shurooq promoted a range of projects, including Al Majaz Waterfront the award-winning project from the Sharjah Tourism Excellency Award for the best newly revived tourism attraction, the Heart of Sharjah, the tourism and heritage mega project, the Chedi Khorfakkan in the Eastern Region, and Al Qasba. The authority also promoted its new tourism initiatives, including the Sightseeing Worldwide tour bus and seaplane, and launched the Kalba ecotourism project - the region's largest ecotourism project - , which will be developed over three phases. Shurooq's tourism projects caught the attention of local and international media throughout the exhibition's run. Newspapers, radio and TV channels were keenly interested in the volume and quality of the authority's portfolio of projects. Sharjah Investment and Development Authority "Shurooq" was established in 2009 with the aim of achieving social, cultural, environmental and economic development on the basis of Sharjah's distinct Arab and Islamic identity, and to encourage investment by adopting the best international standards in providing quality services that help attract investors from throughout the region and the world. Shurooq's key mission is to provide facilities and incentives to help overcome obstacles facing investment activities in the Emirate, evaluate tourism-related infrastructure projects, and lay down the necessary plans to complete such projects.
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