Press Release

Shurooq participates in HANNOVER MESSE 2013

April 7, 2013

Focus on encouraging German investment in Sharjah's renewable energy sector
Shurooq is participating, along with the Ministry of Economy, with the aim of promoting Sharjah as a business destination and to encourage German companies and organisations to set up business in Sharjah, with a special focus on the renewable energy sector. In addition, the Authority is also represented on the UAE Pavilion, which is exhibiting in collaboration with Global Business and Markets. Shurooq's delegation, headed by Ahmed Obaid Al Qaseer, Sharjah Investment and Development Authority (Shurooq) COO, and includes Elie Armaly, Director of Business Development at Shurooq, is taking part in a number of meetings with government bodies and corporate organisations in order to explore avenues of cooperation and exchange with the aim of stimulating international interest in investment in Sharjah. On the 7th of April the delegation attended the event's opening ceremony at the Hannover Congress Centrum, which was officiated by Dr Angela Merkel, Chancellor of the Federal Republic of Germany, and Mr Vladimir Putin, President of the Russian Federation. While on Monday April 8th the delegation took part in the inauguration of the UAE Pavilion along with the Ministry of Economy, various strategic partners and the heads of the represented delegations. On Tuesday the 9th of April, Shurooq has attended the UAE Investment and Business Forum. Based on the UAE's Vision 2021, the forum explored investment opportunities and beyond with a focus on opportunities for German companies in the UAE. Speaking about Shurooq's participation, Ahmed Obaid Al Qaseer said, "There is long history of strong and mutually beneficial cooperation between Germany and the Emirates. Germany is the UAE's most important trading partner within the Eurozone, while the UAE in turn represents the most important market for Germany in the MENA Region, with more than 1000 German companies currently established in the UAE and the volume of trade between the two countries in 2011 totalling $11 billion. HANNOVER MESSE 2013 is providing us with an excellent platform on which to build on this already strong foundation and promote the many highly attractive investment opportunities in Sharjah. We have been receiving excellent feedback during the numerous meetings that we have been conducting with other participants and organisations and we look forward to welcoming many more German companies to take advantage of what Sharjah has to offer." Featuring eleven leading trade fairs, HANNOVER MESSE 2013 is a platform for the interplay between all relevant sectors and technologies. Presenting all the elements in the industrial value chain in a comprehensive and integrated form, offers a unique cross section of key industrial technologies, allowing the key industrial sectors to display their individual strengths and at the same time engage in interdisciplinary knowledge transfer. HANNOVER MESSE 2013 places a strong emphasis on industrial automation and IT, energy and environmental technologies, power transmission and control, industrial subcontracting, manufacturing technologies, services and R&D. Shurooq was established in 2009 with the aim of achieving social, cultural, environmental and economic development on the basis of Sharjah's distinct Arab and Islamic identity, and to encourage investment by adopting the best international standards in providing quality services that help attract investors from the region and the world. Shurooq's key mission is to provide facilities and incentives to help overcome obstacles facing investment activities in the Emirate, evaluate tourism and investment related infrastructure projects, and lay down the necessary plans to complete such projects.
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