Press Release

Shurooq participates in Beijing International Tourism Expo 2012

June 16, 2012

Shurooq showcases tourism projects and explores future cooperation
Shurooq's participation in BITE 2012 forms part of a weeklong visit to Beijing and Hong Kong during which it is conducting a series of meetings and discussions with various representatives from the tourism, business and investment sectors, as well as a number of governmental authorities in both China and Hong Kong. Ahmed Obaid Al Qaseer, Chief Operating Officer commented on the Authority's presence at BITE saying, "Beijing International Tourism Expo is one of the most important B2B tourism platforms in the Far East and Worldwide. The Chinese tourism sector is one of the fastest growing in the world and therefore a sector that is of great interest to Sharjah's burgeoning tourism industry." China is currently ranked in the top five in the world in terms of tourism spending and the numbers of Chinese tourists to the UAE have been steadily increasing, with Sharjah specifically witnessing a huge increase over the past number of years. In 2011 the volume of trade between China and the UAE stood at $35 billion, with the Eurozone facing numerous challenges, trade and investment between the UAE and China is set to rise significantly. Ahmed Obaid Al Qaseer added, "We have a highly exciting portfolio of new projects on offer for our participation in this ninth edition of BITE, including the completed Al Majaz Waterfront, the ongoing project Heart of Sharjah which is the largest tourism and heritage project in the region, the newly unveiled The Chedi Khorfakkan Resort in addition to our most ambitious project to date, the three phase Kalba Eco-tourism Project which is expected to attract the interest of the Chinese market. Through its presence at BITE 2012 Shurooq is aiming to highlight both its existing projects and announce upcoming developments and enterprises designed to attract world wide attention to Sharjah and its various attractions, further developing the Emirate's tourism industry and establishing its place as a global tourist destination. "Our continued participation at major international events and platforms dedicated to investment and tourism such as BITE is directly in line with our strategy to promote Sharjah as a leading investment and tourist destination in the GCC region and world," Al Qaseer added. Shurooq also has several meetings scheduled with members of other authorities, delegations, hoteliers, representatives of travel agencies and investors to explore prospects of cooperation and to introduce the incredible developments taking place in the Sharjah's tourism industry, which is making tourism a highly promising economic sector for both visitors and potential investors. Committed to presenting the highest quality of exhibitors, buyers and visitors across the region, the Beijing International Tourism Expo is one of the fastest growing in the industry, having attained a quality ranking in Asia, and has become an important and influential platform for tourism networking and business transactions. Shurooq was established in 2009 with the aim of achieving social, cultural, environmental and economic development on the basis of Sharjah's distinct Arab and Islamic identity, so as to encourage investment by adopting the best international standards in providing quality services that help attract investors from the region and the world. The Authority's key mission is to provide facilities and incentives to help overcome obstacles facing investment activities in the Emirate, evaluate investment-related infrastructure projects, and to lay down the necessary plans to complete such projects.
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