Shurooq, who has contributed a donation of AED 50,000 collected from the ticket sales of a number of its leisure destinations' attractions, emphasised that they will continue to support and raise funds for this vital campaign. The attractions that have contributed to the funds raised include the popular Al Qasba, the Etisalat-Eye of the Emirates and Al Qasba's Kids Area, the City Sightseeing Sharjah tour bus service, and Al Majaz Waterfront's Kids Area. Speaking about Shurooq's contribution, HE Marwan bin Jassim Al Sarkal, CEO of Sharjah Investment and Development Authority (Shurooq) said, "The challenges being faced by Syria's refugees and especially its child refugees is are a concern that touches us all deeply. Through our contribution to the 'Big Heart' for Syrian refugee children campaign, which comes under the directives of Sheikha Bodour bint Sultan Al Qasimi, Chairperson of Sharjah Investment and Development Authority (Shurooq), we aim to affect a tangible positive difference in these children's lives and give them every possible chance to climb out from under the terrible circumstances that the world has thrust upon them." Shurooq was established in 2009 with the aim of achieving social, cultural, environmental and economic development on the basis of Sharjah's distinct Arab and Islamic identity, and to encourage investment by adopting the best international standards in providing quality services that help attract investors from the region and the world. Shurooq's key mission is to provide facilities and incentives to help overcome obstacles facing investment activities in the Emirate, evaluate tourism and investment related infrastructure projects, and lay down the necessary plans to complete such projects.