Press Release

Shurooq announces three ecotourism projects

May 5, 2011

Authority's stand at ATM attracts large number of investors and representatives of tourism authorities and agencies
The announcement was made on the sidelines of the 18th annual Arabian Travel Market (ATM), which concluded yesterday at the Dubai International Convention and Exhibition Centre. The facility is part of a series of projects Shurooq announced during its participation in ATM 2011. Shurooq's stand attracted the attention of a large number of investors, representatives of tourism authorities and agencies, and international hotel operators. The Authority also held a number of meetings over the course of the event to present and discuss investment opportunities in Sharjah's tourism sector. Said Al Sarkal: "Through the launch of projects such as the planned ecotourism facilities in the emirate of Sharjah, Shurooq aims to build on and maintain the natural beauty of the emirate of Sharjah. We are keen to choose the best possible sites for a tourism project of this nature, being rich in natural beauty and variety. These unique projects form an important part of our plan to boost the emirate's tourism sector and to attract local and international tourists and investors, and will also have a positive impact on the UAE's economic development process". He added that Shurooq is working with various government entities in Sharjah to develop the emirate's ecotourism sector, consulting with local and international ecotourism agencies to better protect chosen sites and preserve the emirate's natural beauty. Studies are currently underway to ensure accurate selection of areas for such projects, with particular focus on the necessity to maintain the sensitive balance needed to protect the environment, while also developing an exclusive environment friendly tourism product. Al Sarkal clarified that the three projects will be developed in a number of important natural reserves and islands in the emirate. Shurooq has finalized initial conceptualization of the three projects, which will be located in the city and the eastern region. Final details will be announced upon the completion and approval of the final masterplan for each project. Shurooq was established in 2009 with the aim of achieving social, cultural, environmental and economic development on the basis of Sharjah's distinct Arab and Islamic identity. The Authority aims to encourage investment by adopting the best international standards in providing quality services that help attract investors from the region and the world. Its key mission is to provide necessary facilities and incentives, overcome obstacles facing investment activities in the emirate, evaluate tourism-related infrastructure projects, and put in place the necessary plans to complete such projects.
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