Press Release

Shurooq and Sharjah Chapter of the German Emirati Joint Council for Industry and Commerce (AHK) to host Sharjah – German Roundtable

February 20, 2013

Roundtable to focus on travel & tourism, logistics, renewable energies & environment, and healthcare
Speaking about the upcoming roundtable, Sharjah Investment and Development Authority (Shurooq) CEO, Marwan bin Jassim Al Sarkal, said, "Germany is one of the UAE's most important European trading partners, with well over 800 German companies presently established in the UAE, the Emirates is one of the most important market for Germany in the MENA Region. In light of the Sharjah - German Roundtable event, it plays a vitally important role, not only as an opportunity to demonstrate and display the many booming sectors in Sharjah's economy, but also to open up dialogue with our German counterparts so as to better understands the needs and expectations of German companies interested in cooperating with Emirati businesses. While the relationship between Sharjah and Germany is both established and strongly mutually beneficial, Shurooq is continually looking to strengthen its international ties and pursue ways through which it can better serve the companies and entities whishing to invest and do business in the Emirate." Al Sarkal went on to add that events like the Sharjah - German Roundtable are invaluable in their role as a platform to facilitate building relations with international bodies and authorities, in addition to the opportunity that they afford for Sharjah's various authorities to synchronise their overall strategies with regards to promoting Sharjah's economy and investment sector. This edition of the Sharjah - German Roundtable will be focussing on four distinct and vital sectors, namely travel and tourism, logistics, renewable energies and environment, as well as healthcare. During the first session of the Roundtable Shurooq, as well as the Sharjah Commerce and Tourism Development Authority; will each be shedding greater light on the many investment and business opportunities available in Sharjah's thriving travel and tourism sector. This will be followed by two presentations during the Roundtable's logistic session; both the Sharjah Airport International Free Zone Authority (SAIF) and Gulftainer Company Limited will be discussing the fast-paced development taking place in Sharjah's travel and transport industry. The third session of the day will see integrated environment and waste management company, Bee'ah, explore the many advances being made in the field of renewable energies and the environment, as well as the vast potential that this sector offers for future economic growth. The Roundtable's final session will focus on the healthcare industry and will feature a presentation by Sharjah Healthcare on the numerous exciting developments taking place in Sharjah's healthcare sector. The Sharjah Chapter of the German Emirati Joint Council for Industry and Commerce (AHK) was established in June 2012 in collaboration with the Sharjah Investment and Development Authority (Shurooq). The purpose of the establishment was to strengthen the relationship between AHK and the Emirate of Sharjah, create greater understanding of the needs and expectations of the Sharjah business community, and to integrate the community within the framework of the Chapter. By means of its Local Chapters, AHK brings together local authorities as well as German and local businesses, and promotes economical as well as social and cultural cooperation. The relationship between Shurooq and the AHK is a significant evidence of the solid bilateral cooperation and willingness to achieve mutual goals for the sake of Sharjah business community. Shurooq was established in 2009 with the aim of achieving social, cultural, environmental and economic development on the basis of Sharjah's distinct Arab and Islamic identity, and to encourage investment by adopting the best international standards in providing quality services that help attract investors from the region and the world. Shurooq's key mission is to provide facilities and incentives to help overcome obstacles facing investment activities in the emirate, evaluate tourism-related infrastructure projects, and lay down the necessary plans to complete such projects.
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