His Highness Ruler of Sharjah, accompanied by Their Highness and Excellencies, made an inspection tour of the project's facilities and listened to a brief about the future ambitions of this new tourism destination. HE Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the Sharjah Investment and Development Authority "Shurooq", extended heartfelt thanks to His Highness Sheikh Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, for his generous patronage of various projects developed by "Shurooq". Her Excellency thanked the work team for their outstanding efforts which significantly contributed to making the project a success". "Since "Shurooq was established, we have been keen to serve as a driving force behind the development of Sharjah and strengthening its position. We have been targeting the sustainable economic, social and environmental development in the emirate. We are moving forward in developing assets and attracting investment to the emirate", Sheikha Bodour Al Qasimi said. "The tremendous efforts exerted by various government departments and authorities which provided the necessary support and facilities have considerably contributed to the completion of this project on time," she added. The opening ceremony started with recitation of Holy Quran and national anthem, then HE Marwan bin Jassim Al Sarkal delivered a speech in which he said that the urban and cultural development in the emirate of Sharjah would not have been possible without the support and directives of HH Ruler of Sharjah, who does not hesitate to follow up all the details related to the nation, citizens, residents and visitors, leading the emirate to be a shining beacon of civilization and culture". "Shurooq was established by Amiri decree issued by His Highness Ruler of Sharjah in 2009 to help fulfill the ambitions of a prosperous and glorious Sharjah. The authority aims to achieve social, cultural, environmental and economic development on the basis of Sharjah's distinct Arab and Islamic identity. We embark on developing the emirate to the highest international standards, armed with hope, determination, confidence and ambition, under the logo of "Working for the Future of Sharjah"," he said. "At Shurooq, we started working in accordance with a measured approach, exactly as other investment authorities. But the results of our initiatives and projects have showed that we have been implementing a national duty and social responsibility, particularly as the visionary leadership has put these principles as part and parcel of all our strategies", he added. In his speech, Shurooq's presented the authority's portfolio of projects, including the Heart of Sharjah, the region's largest tourism project, the Chedi Khorfakkan in the Eastern Region and a number of yet to be announced projects. He clarified that Shurooq's projects will cover all cities and areas of the emirate, according to the directives of HH Ruler of Sharjah. He added: "Through this new project, the authority established a unique tourism and leisure destination to meet the entertaining and social requirements of Sharjah's residents and visitors, from inside the country and abroad, and to provide the entertaining, sporting and artistic facilities for all members of family in one site". Al Sarkal stressed that Shurooq activities was not restricted only to building but include human development, as the authority has supported the national workforce who played a major role in various Shurooq's projects. "Constant development and progress in all fields became a tradition for the emirate of Sharjah thanks to the unlimited support of HH Sheikh Sultan bin Mohammed Al Qasimi and the mental and physical efforts made by our citizens. These milestones will help draw the urban future for citizens and will be icons in the history of the emirate. Sharjah is worthy of these achievements and the ambition of its citizens is unlimited" Al Sarkal concluded. He extended thanks to all government and private organizations, Sharjah Department of Public Works and Sharjah Municipality for their support and cooperation and to all who contributed to make this tourism destination a success". Sharjah Investment and Development Authority "Shurooq" presented a first of its kind water cinematic show on the Sharjah Fountain, titled "Sharjah .... Past, Present and Future Aspirations". The fountain presented in sound, image and laser shows some pictures of the Sharjah past, its people, present and future aspiration. A poetic show was presented under the title "Verses of Poems", the show was highly received by public. During the gala dinner ceremony held on the occasion of the opening, artist Furat Qadouri played some music alongside the Fountain's shows. Al Majaz Waterfront is situated in the Emirate's most vital and commercial district on the picturesque Khalid Lagoon, between Jamal Abdul Nasser Street and the Khalid Lagoon Corniche, a highly populated area with an estimated population of 100,000. The destination is expected to attract large number of residents, visitors and tourists. Al Majaz Waterfront boasts a number of entertaining facilities such as the Sharjah musical fountain, which is 220 metres wide and shoots water up to 100 metres into the air. It has two giant water screens, and is equipped with the latest sound and light techniques. The fountain's shows have been launched end of last February. Al Majaz Waterfront houses 10 restaurants and cafes overlooking the fountain, including TGI Friday's, Fat Burger, Cafe De Roma, Pizzaro, Caribou Coffee, 'Zahr El-Laymoun, Baha Fresh, Tim Hortons, Cold Stone and Al Manazah Restaurant. The waterfront boasts of one of the most stunning water views in the region. Children can enjoy their weekend and free time at the Waterfront where special areas are specifically designated for them, such as Splash Park, the first of its kind in the Emirate, open and covered areas and play areas of the highest standards. A children's day care centre, adjacent to the play area, will also be opened soon. The Waterfront also boasts covered areas for entertainment and cultural activities, green spaces, a distinguished mosque, kiosks for snacks and soft drinks, walking areas, public utilities and 1000 parking lots. Worth mentioning that Al Majaz Waterfront opens to visitors and tourists from early morning until 2:00 a.m. Shurooq had begun work on the construction of this project in mid 2010 with the aim of developing a leisure and tourism destination of choice benchmarked with the highest standards, in collaboration with various government departments and establishments, as well as with leading international companies. The project, which is valued at Dhs120m, spreads over an area of 231000 square feet. Shurooq was established in 2009 with the aim of achieving social, cultural, environmental and economic development on the basis of Sharjah's distinct Arab and Islamic identity. The Authority aims to encourage investment by adopting the best international standards in providing quality services that help attract investors from the region and the world. Its key mission is to provide necessary facilities and incentives, overcome obstacles facing investment activities in the emirate, evaluate tourism-related infrastructure projects, and put in place the necessary plans to complete such projects.