Our Strategy




To passionately progress Sharjah




Accelerate Prosperity



We are Passionate about delivering a positive impact

We Challenge our limits, and don’t limit our challenge

We strive for Perfection, with a healthy dose of pragmatism

We can do great things, Together


We will invest in and nurture talented and passionate people and ensure we create the right environment that brings out the best in them


We identify and cultivate mutually beneficial relationships with strategic partners


Ensure processes deliver fantastic outcomes, but are also pragmatic, not slowing down our ability to work effectively


To create places where people feel they belong and want to spend time in


Our pragmatism extends to how we monetize and create value for our stakeholders