Press Release

hurooq meets with Al Dhaid Municipal Council to discuss the development of investment opportunities in the city

April 19, 2011

The Sharjah Investment and Development Authority (Shurooq) has announced that it will embark on an extensive study to explore mechanisms of attracting investment projects to Al Dhaid.
The meeting was attended by H.E. Marwan Jassim Al Sarkal, Shurooq CEO, H.E. Mohammed Sultan bin Huwaiden, President of Al Dhaid Municipal Council, Rashid Abdullah Al Muhayan, Vice-President of Al Dhaid Municipal Council, Ahmed Al Qaseer, Chief Operating Officer at Shurooq, Saud Meqdad Al Suwaidi Director of Finance and Administration,at Shurooq, as well as other members of the Al Dhaid Municipal Council. The parties discussed ways of cooperation through which to establish a development strategy that will covers various important topics, including tourism, employment, the labour force and economic feasibility, in addition to other challenges facing the city. The meeting also touched on the city's economic and tourism elements and ways of utilizing these to serve not only Al Dhaid, but also the emirate of Sharjah and its residents. Both parties paid rich tributes to His Highness Dr. Sheikh Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, for His Highness' unlimited support for and contribution to the development of the emirate, and for raising the status of the nation and its citizens. Speaking during the meeting, Al Sarkal said: "As part of our efforts, we seek through this meeting to examine and assess available opportunities that can encourage local and foreign investors to set up enterprises that are feasible for all parties. Shurooq's aim is to attract regional and international investments that suite the city's geographic, tourism, leisure and commercial nature." Shurooq is currently conducting an expansive study to come up with new ideas and plans to develop the city's investment sector, Al Sarkal said, adding that Al Dhaid tops the list of Shurooq's priorities. He underlined the importance of pushing ahead with sustainable economic development practices in all cities of the emirate. As part of its efforts to promote Sharjah as a prominent investment destination, Shurooq sees Al Dhaid's infrastructure and its climatic and natural factors as important factors in establishing the city as one of the most prominent tourism destinations in the region. In line with this, Al Sarkal stated that Shurooq is planning to conclude several agreements with local and international companies to implement high quality and world-class projects across the emirate of Sharjah. Earlier this year, His Highness Dr. Sheikh Sultan Bin Mohammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah approved the structural master plan which was developed over the past two years by the Directorate of Town Planning & Survey in collaboration with a world-class specialized company and the relevant municipal and governmental authorities –for the development of the Central Region, which covers the cities of Al Dhaid, Mleiha and Al Madam. The plan aims to transform these cities into high-class urban cities in terms of infrastructure, amenities and public facilities such as mosques, healthcare centres, sports and cultural services, as well as water drainage and road networks, all of which will contribute to Shurooq's plans for developing the investment vehicle in Al Dhaid. Al Dhaid is about 30 miles to the east of the city of Sharjah and is a large agricultural town surrounded by fertile land. With its vast farms and landscapes, it is regarded as one of the most prominent agricultural centers in the country. Al Dhaid was considered as a summer resort - where people used to spend the summer to escape the high humidity of the coastal cities - before the use of air condition due to its relatively dry climate and open green areas. Today there are about 4 000 farms in Al Dhaid and the area is known for growing strawberries, which is exported to Asia and Europe. Al Dhaid has a population of approximately 36,000 people.
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