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This picturesque oasis is first of its kind in the UAE with a unique design inspired by traditional Emirati heritage. It is the ultimate desert experience nestled in Al Badayer desert’s burnt orange dunes, which are famously known to be ‘made for adventure’. Al Badayer is one of the most popular tourist areas in Sharjah and the UAE, favoured by dune bashers, camping enthusiasts and international tourists flying in to savour authentic Emirati experiences. In 2017, Shurooq began an ambitious AED130 million project to raise Sharjah’s profile as a destination for luxury ecotourism and its vast natural diversity through the…

His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, launched ‘Sharjah Sustainable City today (Wednesday), the first urban mixed-use project in the emirate, which meets the highest standards of green economy and environmental sustainability. It is the outcome of a strategic partnership between Sharjah Investment and Development Authority (Shurooq) and Diamond Developers, a leading sustainable communities developer in the UAE. The AED 2 billion project is spread across 7.2 million sqft, and is strategically located in Sharjah near Al Rahmaniya area, easily accessible from the Sharjah International Airport and Sharjah University City. Upon…

The Sharjah Investment and Development Authority (Shurooq) has appointed Shaza Hotels to manage three luxurious retreats, which are Kingfisher Lodge in Kalba, Al Badayer Oasis in Al Badayer and Al Faya Lodge in Mleiha. The high-end destinations, which fall under the ‘Sharjah Collection’ brand by Shurooq, will be operated and fall under the management of the Mysk by Shaza brand, specialised for its international-based qualities and hospitality experiences that support the authenticity and culture of servicing unique lifestyles in the travel and tourism market. The announcement took place during Shurooq’s 12th participation at the 53rd edition of ITB Berlin, under…

Under the directives of His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Member of the Supreme Council Ruler of Sharjah, the Sharjah Investment and Development Authority (Shurooq) recently announced the launch of the development and redesigning project of Khorfakkan Beach. The project aligns with Shurooq’s strategy to integrate tourism and family destinations across the emirate of Sharjah. The project includes the establishment of service facilities and world-class hospitality amenities to host recreational activities. This adds to the tourism appeal of Khorfakkan city and the east coast in general, which enjoys a list of natural landscapes, mountains and climate. Due…

Over the past nine years, Sharjah Investment and Development Authority (Shurooq) has accrued a portfolio of completed and ongoing projects worth AED 7.6 billion extending across a total area of 11.74 million square metres. Following the Emiri decree No.2 to establish Shurooq, issued by His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member Ruler of Sharjah, the authority has not only confirmed its pivotal role in driving the emirate’s prospects, it has established Sharjah as a major international business hub. “An outstanding investment development model” HE Marwan bin Jassim Al Sarkal, Shurooq Executive Chairman, said: “The policies…

Celebrating its 8th participation at the Arabian Travel Market (ATM) 2018, one of the largest travel and tourism exhibitions in the world and in the region, Sharjah Investment and Development Authority (Shurooq) gives visitors and industry experts a virtual taste of authentic and leisure tourism in the emirate of Sharjah. Visitors, investors and industry experts at the Shurooq stand, which is exhibiting under the Sharjah Commerce and Tourism Development Authority pavilion, are enjoying the unique opportunity to experience the Mleiha Archaeological and Eco-tourism project through Shurooq’s latest Virtual Reality (VR) experience, where visitors are taken by air, land, indoors and…

The Sharjah Investment and Development Authority (Shurooq) and master developer Nakheel have collaborated in a joint venture, that will bring a new community retail centre to Sharjah. The project - Nakheel’s first outside its home emirate of Dubai - has an estimated development value of AED75 million. Under the agreement, signed today by HE Marwan bin Jassim Al Sarkal, CEO of Shurooq, and Nakheel CEO Sanjay Manchanda, the two organisations will create a shopping, dining and leisure hub in Sharjah’s rapidly-expanding Al Rahmaniya district. The project, to be developed by Nakheel and managed by its retail subsidiary, Nakheel Malls, joins…

His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, today unveiled three ground-breaking real estate projects to be developed in Sharjah. Worth a total of AED 2.7 billion, the trio of projects are the result of a joint venture between Sharjah Investment and Development Authority (Shurooq) and Eagle Hills, an Abu Dhabi-based private real estate investment and development company. Shurooq and Eagle Hills will work together in a strategic partnership represented by ‘Eagle Hills Sharjah Development’, a dedicated real estate company that aims to develop the three projects; Maryam Island, Kalba Waterfront and…

Residents and tourists in the UAE are set to enjoy the ultimate desert experience with an AED 15 million extension to the Al Badayer Oasis project. A premium leisure development form Sharjah Investment and development Authority (Shurooq), Al Badayer Oasishas announced an expansion to its under-construction facility, with the resort expected to pull in hordes of city-dwellers keen to make the most of the region’s stunning outdoor environment. Overlooking the golden sand dunes of Sharjah’s middle region, Al Badayer Oasis will have two new buildings added alongside its existing components, with the 955 square metre additions increasing its investmentfrom AED…

Sharjah Investment and Development Authority (Shurooq) has been a strong force behind Sharjah’s burgeoning tourism sector since 2009. As part of its ongoing strategy to promote the emirate as one of the region's leading luxury and authentic tourist destinations, Shurooq recently announced the launch of a new brand of hotels – Sharjah Collection – at the Arabian Travel Market (ATM) 2017. The announcement was part of Shurooq’s participation at the 24th edition of ATM 2017, which concluded on 27 April (Thursday) at the Dubai World Trade Centre (DWTC). The focus of Sharjah Collection with its luxurious lodge and B&B-style properties,…